This week’s topic is always one of the greatest challenges for a young consultant. How do you describe what you do in such a way that potential clients think “Wow! I definitely need that!”? Beyond the “how” is the more difficult problem of selling yourselves. Why should they hire you? What makes you so great? The answers to these questions, in particular, are often very challenging to up-and-coming consultants, and this week will certainly test your self-confidence with respect to your professional value.
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