Explain in detail how Marston’s four-step approach can be used to shape public opinion on the story you researched for the first e-Activity

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  • Communications professor John Marston proposed a four-step model of the process through which public relations can influence public opinion. These steps include research, action, communication, and evaluation. Explain in detail how Marston’s four-step approach can be used to shape public opinion on the story you researched for the first e-Activity.
  • Businesses choose celebrities to endorse their products for a variety of reasons. Unfortunately, some of these celebrities act in ways that generate a lot of negative publicity for themselves and, by extension, for the sponsors who pay them. In the case of the celebrity you researched in the second e-Activity, explain in detail what actions you would take in this situation and why you would take them.

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When we think about Prof. John Marston’s proposed four-step model of the process through Public relations can influence public opinion which his steps were, Research, action, communication, and evaluation. I think about how much we are influenced by the medai. I think that because of public relations that is where we all start our own opinions, but we have to ask our selves are they really our own, or do we just like a new product becuase we see a lot of celbraties using them or wanting them. I think that Marston’s four -step model shapes the public opinion more than we realize. It always makes me laugh when I see someone who clearly is all for being an individual but yet they have to have all of the latest modern toys.

For the e-activity I researched the store Victoria Secreat, now I live in a college town so it has just seemed to me like everyone has to have every type of clothing that they sell, from the winter clothing, bags and to their swim wear. I think that woman look to the models and see’s how flawless they look and then thinks to themselves that if they buy the same clothes or bags that they will look the same way. Lastly I think that the models for Victoria secreat dont really act bad, but they give younger girls a wrong idea of what your body has to look like. The models are on very strict diets and they have to stay under a certain BMI, and normaly that number is not healthy for them at all. They have all of these beautiful tans and big wings, Younger girls look at them and then of course want to be like them and look like them but at the end of the day it can cause bigger problems with teens and younger girls haveing eating disorders.

I think that in order to stay in the public light and to have the majority of people saying nice things about you, you have to stay humble and ready to defend yourself. Tiger Woods made a mistake, and because of that a lot of people didnt want him to be the face of their brand or comapany, in the public eye you have to be able to keep what needs to be private and whats public, public. But at the end of the day the most important thing to remeber is that there is always someone watching, and when you are as famous as he was, people are always going to talk and they are always going to want to put you down to make themselves better.

Discuss the concept of incrementalism in public policymaking.

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Discuss the impact of health policy on individuals, on health related organizations, and on interest groups.

2, Who are demanders and suppliers of health policies? What motivates each in the political marketplace?

3, Discuss the involvement of interest groups in the political circumstances that affect agenda setting. Incorporate the specific ways they influence agenda setting in your response

4, What congressional committee are most important to health policy? Briefly describe their roles.

5, Discuss legislative oversight of policy implementation

6, What does it mean to characterized policy implementation as public management?

  1. Discuss the concept of incrementalism in public policymaking.
  2. Describe, in general terms, the operation stage of policy implementation
  3. Discuss the effect of policy on its own implementation
  4. What two major areas of concern do individual share with health-related organization and interest groups regarding policies and the process through are produced? Why are these concerns more easily addressed by organizations and groups than individuals?

The healthcare system and particularly hospitals have always been faced with ethics issues requiring difficult decisions

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  1. The healthcare system and particularly hospitals have always been faced with ethics issues requiring difficult decisions. With the advent of new technology, more issues have come to the forefront and expanded the need to have ethics committees in place.  Visit www.ethics.org. Identify the major functions of ethics committees in healthcare organizations. Who should be on the ethics committee? What is the role of an ethicist? Explain the relevance of the IRB on ethics policies.

Answers must be at least 200 words 

  1. Providing quality care is not just good ethics, it is good business. However, quality in healthcare cannot be assumed. It requires that an organization comply with both the mandates and the intent of regulatory organizations. Visit one of the following websites: www.jointcommission.org, www.aha.org, and www.ncqa.org. Identify the organization’s goals and key functions. What efforts are being made to assure good ethics and quality care? What are some of the challenges facing this regulatory organization?

Answers must be at least 200 words 

 

Part 2

 

  1. The healthcare industry, its workers, and the people whom it serves need leaders who can rebuild trust, restore efficient processes and ensure quality through rough organizational transitions and trends. This is the purpose of the Leadership Imperative. In your opinion, what are the most prevalent obstacle facing leaders today? Why? Describe the imperative actions needed to address this obstacle in healthcare organizations.

Answers must be at least 200 words

 

  1. The concept of leadership is probably one of the most discussed and ultimately the most misunderstood topics. Despite all the publications, seminars, speeches and casual banter on the subject, no one is able to articulate a comprehensive, absolute definition of leadership.  What is your personal definition of leadership? Do you view leadership as an act, a process or a skill? Explain. In your opinion, what are the major values for successful leadership?
  2. Answers must be at least 200 words

Evaluate the positive benefits and negative aspects, respectively, of HMO managed care from the provider’s point of view—i.e., a physician and a healthcare facility

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Use the Internet or Strayer online database to research the current health care delivery structures—both private and public—within your state.

 

Write a 6-8 page paper in which you:

 

  1. Analyze the current health care delivery structure in your state. Compare and contrast the major determinants of healthcare market power.
  2. Analyze the main competitive forces in the your healthcare delivery system in your state, and compare the major factors that influence the fundamental manner in which these competitive forces determine prices, supply and demand, quality of care, consumerism, and providers’ compensation.
  3. Evaluate the positive benefits and negative aspects, respectively, of HMO managed care from the provider’s point of view—i.e., a physician and a healthcare facility—and from a patient’s point of view. Provide a rationale for your response.
  4. Assess the efficiency of the types of economic incentives available to providers in the delivery of healthcare services in your own state.
  5. Propose who bears the financial risk of a capitation payment system: the provider, the patient, or the consumer-driven health plan itself.
  6. Use at least five (5) current references. Three of these references must be from current peer-reviewed sources to support and substantiate your comments and perspectives.

 

Your assignment must follow these formatting requirements:

 

  • Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.
  • Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

 

The specific course learning outcomes associated with this assignment are:

  • Explain how selected economic principles apply to the health care market and the provision of health care services.
  • Analyze the factors that are influencing the demand and supply of health care services in the U.S.
  • Assess current economic trends that influence the cost, quality, and access to care.
  • Use technology and information resources to research issues in health economics.
  • Write clearly and concisely about health economics using proper writing mechanics.

 

Grading for this assignment will be based on answer quality, logic / organization of the paper, and language and writing skills, using the following rubric.