Analyze the Case. And conduct(simulation) a negotiation with your counterparty, come up a negotiation plan for your part(includes the answers to these questions) what is each side hoping to achieve?

Analyze the Case. And conduct(simulation) a negotiation with
your counterparty, come up a negotiation plan for your
part(includes the answers to these questions)
what is each side hoping to achieve?
what interests do you have in common or in conflicts?
what options are available to each side?
What are the parties’ BATNAs?
Define your resistance and target points, and estimate your
counterpart’s

JOHN ENTREPRENEUR v. JERRY ENTREPRENEUR Confidential Facts for Jerry Entrepreneur Your name is Jerry Entrepreneur and you are a 54-year-old former pro golfer who is urrently entrenched in a partnership dispute with your brother, John. John is the 50-year-old ounder and CEO of Clothing Today, a successful private clothing company that manufactures and ells designer clothes Five years ago, you and John entered into a partnership called JJE Partners to purchase re state for investment purposes. You are 50 percent partners, and John is the Managing Partner. ach of you contributed $250,000 into the partnership. However, your financial situations are very ifferent John started Clothing Today 25 years ago in his garage and built it up to the point that his et worth is around $20 million. You by contrast, had a talent for golf After lettering in high chool, you went to college on a golf scholarship. After college, you played professional golf for ive years, during which you made, in total, $1,000,000. Then you became a golf pro. Tragically, ou sustained a career-ending hand injury in an auto accident twenty years ago Since then, it’s been tough. You tried a number of businesses, but weren’t able to keep any ob longer than a year. The one place you did moderately well was the stock market. At one point ou confided to John that you had a net worth $2 million Several years ago, however, you hit really hard times. You came home from work one day o find your wife ready to move out. She accused you of having a drinking problem and said she ust couldn’t deal with it anymore. Upset, you then started drinking even more heavily than usual nd were fired two weeks later after showing up at work drunk. Within six months you and your wife divorced, which forced you to divest yourself of half your assets. You kept your interest, owever, in JJE, Partners To regain your nest egg, you heavily invested in aggressive technology stocks. Your timing as horrible. Shortly thereafter, the market dived even further. You lost $700,000. Currently you ave, in total, $50,000 in the market, $100,000 in equity in your house, and your JJE Partners nterest You and John have never been personally close. When he offered to help you with a measly 25,000 contingent on your completing an alcohol rehabilitation course you were insulted and efused the offer. Since the divorce you’ve had an occasional drink, but you’re not an alcoholic Since you’ve had some time your hands after losing your job, you started researching your JE Partners investment. You were shocked by what you’ve found. The partnership did well uring its first three years u received $100,000 from it during this time