Instructions:

Each project installment must include a title page that has the name of the project topic in it. Each of the five questions should be numbered and written out in its entirety in the pages that follow. The entire document (all five questions, combined, but not counting references) should be at least 600 words (12-point Times New Roman font, double spaced), and include a separate references page. All content must show direct application to the topic and exclude definitions of terms and general explanations of generic marketing topics. The assignment should be submitted as a Microsoft Word document.

When completing an assignment for a given module, view the entire course textbook (all chapters) as a resource for the assignment, meaning it may be necessary to locate assignment-related material in chapters other than those corresponding with the module in which the assignment is located. While the effort has been made to ensure that all material necessary for assignment completion is found in the textbook, contact the instructor immediately if information needed to complete the assignment cannot be located in the textbook. The instructor will then provide instructions on locating the required material. Quotes must be minimized and long quotes (40 words or more) avoided. Outside sources to be cited include scholarly marketing journals (Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, etc.), practitioner publications, and the course textbook. Assignments must be submitted though Safe Assign. 

The company is Amazon Prime Video. These questions need to be answered in this week’s paper.  The attachments are for you to get a feel of the overall paper so that you’ll understand the installment needs.  This week’s assignment must answer the following questions for the company Amazon Prime Video.  

Q1. Explain your product planning efforts. (Ch. 8) 

Q2. Explain the product’s/service’s current life cycle stage (introduction, growth, maturity or decline). Select one stage to discuss and omit the others. (Ch.8)

 Q3. Discuss your techniques of building the equity of your brand. (Ch.9)

 Q4. Discuss several branding decisions recently made or appropriate to make. (Ch.9) 

Q5. Describe the support services and post-sale service arrangements provided by the firm and required by buyers. (Ch.10) 

  

Discussion Instructions

The student will post one thread of at least 700 words plus the associated annotated bibliography by 11:59 p.m. (ET) on Sunday of the following modules all in APA format.

Reserve a Key Topic – The Kano Model

Key topics are addressed within each chapter. Select a key topic to research and discuss. Post the topic you wish to reserve in the subject line of your thread. You may choose the same topic as a peer, but the topics must be addressed from different vantage points (perspectives).

The Thread

After you have reserved your key topic, use the Internet to search for at least 5 scholarly resources that relate to the topic and have been published within the last 5 years. Academic articles and journals must be reputable and obtained from professional websites that address the content of this course. Popular magazines and online sources such as Wikipedia are not permissible.

After reading the articles, select 1 article relating to your key topic that you wish to use in your thread. Your thread must be posted in the text box where you originally reserved your key topic; do not submit a second thread. In addition to posting the thread in the text box, attach a Word file of your thread.  Adhere to the following format:

1. Key Concept Explanation: Define your key topic by using a source other than the textbook. Give a clear, concise overview of the essential elements relevant to understanding your key topic. In addition, explain why you are interested in this topic (e.g., academic curiosity, application to a current issue related to employment, or any other professional rationale). This section must be at least 100 words.

2. Comparison: Compare your research with what you have studied during the module in which the key topic/thread is assigned. Note differences or commonalities about your key topic, providing evidence that you have extended your understanding of this topic beyond the textbook readings. This is an opportunity for you to cite the additional articles you originally researched. This section must be at least 200 words.

3. Article Summary: In your own words, provide a clear and concise summary of the article you selected. This section must be at least 200 words.

4. Biblical Integration: Include at least 3 appropriate biblical references. Explain the relevance of your key topic to God’s law and how it can be applied in a Christian context. This section must be at least 100 words.

5. Application: Specifically state how your key topic has been applied to real-world businesses or describe the potential your key topic has to influence today’s business world. Your application must possess a professional rationale that demonstrates the significance of your key topic. This section must be at least 100 words.

6. Annotated Bibliography: Cite the articles you researched in current APA format. An annotation must accompany each citation. Each annotation will consist of a descriptive and evaluative paragraph that is at least 100 words. The annotations are designed to help your classmates in their understanding of your topic. In addition, provide a persistent link for each article.