Final Paper
Audience Analysis
Directions:
For this assignment you will be writing a 3-4 page paper where you analyze an audience. To do this you will need to pick a nom-profit organization and research their goals and needs. You may use a local or a national non-profit organization. You will then decide how you could assist this non-profit organization through a public speaking presentation. To do this you will need to research proper audiences, how you can access those audience members, and you will need to think about the language and persuasive/informative strategies you will need to use when speaking to this audience. You will then write a paper that explains what the non-profit organization is, what their goals are, what audience you plan to speak to, and the specific strategies you will use when speaking to this audience to help the organization to reach their goals. You will need 7 citations for this paper (those citations are broken down in the requirements)
For example, Paraquad is a local St. Louis non-profit organization whose goals are to empower people with disabilities and to increase their independence through choice and opportunity (Paraquad, 2019). One of their goals is to empower people with disabilities by helping them gain employment. For this assignment I may speak to local business at a local business conference in which I inform the audience of Paraquad’s mission, and try to persuade them into hiring one person who is supported through paraquad. I would use persuasive strategies such as emotional appeals and logical appeals. I would also be very thoughtful of the language I use, and make sure the businesses that I am speaking to understand how everyone benefits from these actions.
Goals:
1. To write a formal essay analyzing an audience
2. To utilize an introduction, conclusion, and fluid transitions.
3. To use examples to expand and clarify main points.
4. To employ descriptive, persuasive language.
5. To research a company and their appropriate audiences
6. To develop tangible skills that can impact local communities
Getting Started
The most important criteria for selecting a non-profit is selection one who has similar values and beliefs as you. If you are already interested or working with a non-profit, you may want to chose them. If not, a simple Google search will inform you on many local and national non-profit organizations. Once you have chosen your non-profit, you are going to need to conduct research on that non-profit to find out what they are working towards today. You need imagine “how could I help this organization with my newly learned public speaking skills.”
Requirements:
There are three parts to this paper.
Part 1: Part one of this paper should be 1-2 pages summarizing what the non-profit organization is, what they do, what their goals and missions are. Do not just use the mission statement webpage to answer these questions. Look at what the organization has done in the past and what they are planning to do in the future. If you are researching a national organization, you may even want to see if this non-profit has been part of any scandals that the public is aware of. In this section you need to cite your non-profit organization at least 2 times.
Part 2: Part two of the paper should be 1 page explaining how you can use your public speaking skills to help this organization. You need to imagine that this non-profit organization hired you to talk to an audience in order to help them reach their goals. What goals might you be able to help them reach by talking to an audience? What audience may be likely to actively listen to your speech and actually do what you are asking them to do? You can not just list what you are going to talk about and who it will be to. You need to offer justifications for why this is the absolute best choice. In this section you need to cite from your “audience analysis” reading at least 2 times.
Part 3: Part three should be 1 page explaining the speech strategies you would use to best influence your audience. These are strategies you learned throughout the semester. You should be thinking about how to best outline your speech, emotional and logical appeals, how you would gain credibility with your audience, examples you may use in your speech, and language/nonverbal choices you would strategically use. Again, do not just list these items, you need to provide justifications as to why you would make these choices. In this section you need to cite from any of your readings at least 3 times.
Keep in Mind:
This paper will take time for you to gather the appropriate research. You need to begin this assignment early.
You must include a reference page for your 7 citations.
If you are having a hard time picking an organization or finding information on them, contact me. If the organization does not have an online presence, it may not be a good organization for this specific assignment.
Final Paper Grading Rubric
Audience Analysis Paper
Criteria
Rating
Points
Poor
Needs Improvement
Acceptable
Excellent
Part One -25 points
Student introduces organization
Poor
Needs Improvement
Acceptable
Excellent
7 points
Student describes missions and goals of organization
Poor
Needs Improvement
Acceptable
Excellent
6 points
Student presents actions taken by the organization in the past to reach these goals
Poor
Needs Improvement
Acceptable
Excellent
6 points
There are two citations from the organization’s website.
0 citations
1 citation
2 citations
6 points
Part Two -25 points
Student clearly explains how they can help their organization with their public speaking skills
Poor
Needs Improvement
Acceptable
Excellent
5 points
Student describes the audience chosen for their presentation
Poor
Needs Improvement
Acceptable
Excellent
5 points
Student choses an appropriate setting and context to give presentation
Poor
Needs Improvement
Acceptable
Excellent
5 points
Student provides justifications for choices made
Poor
Needs Improvement
Acceptable
Excellent
5 points
There are 2 citations from the “audience analysis” reading
0 citations
1 citation
2 citations
5 points
Part Three -30 points
Student discusses persuasive strategies they would use in their speech
Poor
Needs Improvement
Acceptable
Excellent
6 points
Student discusses the language and nonverbal strategies to use in their speech
Poor
Needs Improvement
Acceptable
Excellent
6 points
Student explains how they would either find a common ground with their audience or how they would build credibility with their audience
Poor
Needs Improvement
Acceptable
Excellent
6 points
Student justifies the choices they have made in their decisions.
Poor
Needs Improvement
Acceptable
Excellent
6 points
There are three citations from this semester’s readings
0 citations
1 citation
2 citations
3 citations
6 points
Writing -20 points
Writing is clear and concise.
Poor
Needs Improvement
Acceptable
Excellent
6 points
Writing is free of grammatical errors
Poor
Needs Improvement
Acceptable
Excellent
7 points
Writing is well organized and easy to follow
Poor
Needs Improvement
Acceptable
Excellent
7 points
Deductions
Paper is less than 3 pages or more than 5 pages
– 10 points
Does not fulfill assignment requirements
-10 points
Incorrectly applies course concepts
-15 points
No reference page
-10 points
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Audience Analysis
Directions:
For this assignment you will be writin appeared first on homework handlers.
