use book Media Literacy. Eighth Edition W. James Potter University of California

use book Media Literacy. Eighth Edition
W. James Potter
University of California, Santa Barbara
Select one advertisement geared specifically toward children.
Briefly describe the ad, then address the following in your business memo:
·      What does the ad attempt to encourage children to do?
·      Why are children considered to be a special audience when it comes to mass media and advertising?
·      List one area of development in children that makes them more susceptible to harm from advertisements.
·      Does the ad you selected have the potential to harm children? In what way?   
·      What role does media literacy play in helping to protect children from negative media influences?
·      In your opinion, is society doing enough to safeguard children from exposure to potentially harmful media? Explain your response.
In addition to the ad you select, include at least two peer-reviewed articles pertaining to stages of mass media development or media and children.
Please include three references that you consulted (other than our class textbook). List the references in correct APA format at the end of your emo. If you need assistance with APA, please see the tutorials in The Center for Writing Excellence.

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W. James Potter
University of California
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use book  Media Literacy. Eighth Edition W. James Potter University of Californi

use book 
Media Literacy. Eighth Edition
W. James Potter
University of California, Santa Barbara
Respond to the following in a minimum of 175 words:
Why are children considered to be more susceptible to media messages than other audience demographics? 
Discuss one product advertisement geared toward children and why the ad might be harmful.  

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Media Literacy. Eighth Edition
W. James Potter
University of Californi
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Case Study: Mortgage Approval Time Study Read the following case study: A major

Case Study: Mortgage Approval Time Study
Read the following case study:
A major financial services company wishes to better understand its mortgage approval process. In particular, the company is interested in learning about the effects of good versus fair credit history, the size of the mortgage (less than $500,000 versus greater than $500,000), and the region of the United States (western versus eastern) on the time it takes to get a mortgage approved. The database of mortgages approved in the last year is accessed, and a random sample of five approved mortgages is chosen for each of the eight combinations of the three variables. The data are shown in the table.
Mortgage Approval Time Study
Credit HistoryMortgage SizeRegionApproval Times (days)Approval Times (days)Approval Times (days)Approval Times (days)Approval Times (days)Good<$500,000Western5950646247Fair$500,000Western3852586065Fair>$500,000Western146159133143129Good<$500,000Eastern2826384121Fair$500,000Eastern4931494238Fair>$500,000Eastern106115126118138
First, conduct an analysis using the following steps:
Use the data shown in the table to conduct a design of experiment (DOE) in Microsoft Excel to determine the nature and magnitude of the effects of the three variables on mortgage approval times. Identify the key drivers of this process.
Determine the graphical display tool (Interaction Effects Chart, Scatter Chart, et cetera) that you would use to present the results of the DOE you conducted in Question 1. Provide a rationale for your response.
Assess the data sampling method:
Determine if the sample size is sufficient.
Identify circumstances under which would it have been appropriate to select a larger sample. Determine whether a sample of five mortgages is adequate to access the relative magnitudes of the effects of the variables.
Recommend a sample size for future study and discuss what analysis can be made with a larger sample size. (Hint: Look back at Chapters 2, 3, 5, and 6 for discussion of sampling.)
Provide other variable responses that might be of interest to measure and study. (Hint: If you were getting a mortgage or a loan, what are the two most important measures of the process you would have to go through?)
Propose one overall recommendation to the financial services company based on the DOE that could help reduce mortgage approval times.
Use Basic Search: Strayer University Online Library to identify at least two quality references to support your discussion. Note: Wikipedia and other websites do not qualify as academic resources.
Second, create a PowerPoint presentation to communicate the data analysis you completed. Your submission must meet these requirements:
A PowerPoint presentation with at least 10 content slides that include the answers to questions 1 through 5.
A reference slide and cover slide with the title of the assignment, your name, the professor’s name, the course title, and the date.
Note: The cover and reference slides are not included in the required number of slides.
Formatting of the slides should be consistent and easy to read.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.
The specific course learning outcome associated with this assignment is:
Develop recommendations to improve business processes using statistical tools and analysis.

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Read the following case study:
A major
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Homework Suppose a sporting goods store sold treadmills, exercise bikes, and equ

Homework
Suppose a sporting goods store sold treadmills, exercise bikes, and equipment service contracts over the past six months as shown in the table below.
Equipment and Service Contract Sales
TreadmillExercise BikeEquipment Sales 185123  Service Contract Sales  6755
The store can only sell a service contract on a new piece of equipment. Of the 185 treadmills sold, 67 included a service contract and 118 did not.
Respond to the following in a Word document and submit:
Construct a 95 percent confidence interval for the difference between the proportions of service contracts sold on treadmills versus exercise bikes.
Determine if there is or is not a major difference between the two pieces of equipment and provide a rationale for your response.

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Suppose a sporting goods store sold treadmills, exercise bikes, and equ
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