Designa social marketing intervention to help ESL smokers quit smoking based on the results of the data shown in the slides and the predisposing, reinforcing, and enabling factors that you identified in

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Through the by Deals Plugin Extension”>applicationof
the PRECEDE-PROCEED framework (see the picture) and Lesson 7.1,what
are the predisposing, reinforcing, and enabling factorsamong the ESL
smokers as shown in the slides(as described in Phase 4 Educational
and ecological assessment in the picture and Phase 3 in the Lesson 7.1 (2005
updated version) you might address?List,define,
andprovide at least 3 examplesof each factor. (12
points)

7.1b) Designa social marketing intervention to help
ESL smokers quit smoking based on the results of the data shown in the slides
and the predisposing, reinforcing, and enabling factors that you identified in
7.1a, what might be yourproduct,price,place,
andpromotion and
Lessons 7.1-7.3)?List,define, andprovide
at least 3 examplesof each “p”. (12 points)

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Put It Out Rockland A countywide legislative and community collaborative effort to reach the HP 2010 Tobacco Goals For program information, contact: Una Diffley Public Health Education Coordinator, Rockland County Department of Health, 845..364.2127, Diffleyu@co.rockland.ny.us For evaluation information, contact Lisa Lieberman, Project Evaluator, Healthy Concepts, 845 638-1619, LLhealth@optonline.net Rockland County Department of Health C. Scott Vanderhoef, County Executive Joan Facelle, MD, MPH, Commissioner of Health
Historical Perspective •County receives share of M.S.A. money in 2000 (Master Settlement Agreement) •Used MSA funds to develop a Comprehensive Tobacco, Prevention, Education and Cessation Plan (based on “Program and Funding Guidelines for Comprehensive Tobacco Control Programs developed by CDC and Prevention’s Office on Smoking and Health. •MSA money securitized in 2003 •County government maintains funding for tobacco programs
Put It Out Rockland Goals ?By the year 2010, promote smoking cessation resulting in an adult smoking rate of no more than 12{0e601fc7fe3603dc36f9ca2f49ef4cd268b5950ef1bbcf1f795cc00e94cdd119}. ?By the year 2010, prevent the initiation of tobacco use among youth resulting in a 20{0e601fc7fe3603dc36f9ca2f49ef4cd268b5950ef1bbcf1f795cc00e94cdd119} reduction of tobacco use among youth. ?By the year 2010, promote smoke-free environments and increase awareness of the risks of second-hand smoke, to reduce exposure to second-hand smoke by 20{0e601fc7fe3603dc36f9ca2f49ef4cd268b5950ef1bbcf1f795cc00e94cdd119}.
Major Program Highlights ?Youth-focused prevention in school and community agencies, using the Statewide Reality Check approach; ?Promotion of strong tobacco free school resolutions and policies; ?Community-based smoking cessation classes and resources ?Promotion of the EPA’s smoke-free home/car campaign; ?Media campaigns ?Activities aimed at increasing awareness and skills among health care providers of smoking cessation strategies and resources; ?Partnering with businesses, community leaders, towns, and villages to promote policies consistent with smoke-free environments. ?******* A strong commitment to…

Do you think that recommending non approved uses of a drug is an appropriate marketing strategy?

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Marketing Gone Wrong: Johnson Johnson and Risperdal

Several years ago, the Food and Drug Administration (FDA) approved Johnson Johnson drug Risperdal to treat psychotic disorders, such as schizophrenia, in adults. However, the National Institute of Mental Health found that schizophrenia affects only about 1.1 percent of adults in the United States. According to a lawsuit by the state of Louisiana, Johnson Johnson therefore decided to seek a wider market for the drug by indirectly promoting it for other purposes.

Under U.S. law, if the FDA has approved a drug for treating at least one disorder, doctors are permitted to prescribe it off label, for any other disorder they think the drug will help—even if the FDA has not approved it for that disorder. (The condition the drug is intended to treat must be stated on the labeling.) However, drug manufacturers are forbidden to promote a drug for any other use than the FDA-approved one.

Recently, the U.S. Department of Justice charged Johnson Johnson with paying hundreds of millions of dollars in kickbacks to Omnicare Inc. to buy and promote Risperdal, among other drugs, for off-label uses. Omnicare, the largest pharmacy for U.S. nursing-home patients, allegedly advocated prescribing Risperdal for elderly patients with Alzheimer disease—even though the FDA never approved Risperdal for treating Alzheimer . Johnson Johnson stated, We believe airing the facts will confirm that our conduct, including rebating programs like those the government now challenges, was lawful and appropriate. We look forward to the opportunity to present our evidence in court.

As far back as 1994—just one year after it approved Risperdal for psychotic disorders—the FDA ordered Johnson Johnson to stop its claims that Risperdal was more effective than competing drugs. In 1999, the FDA warned the company that its marketing literature exaggerated Risperdal benefits for elderly patients with Alzheimer disease and understated the risks. Nonetheless, a Johnson Johnson business plan revealed the company intention to increase Risperdal sales to these vulnerable patients well into the 21st century (as Baby Boomers age). Sales of Risperdal peaked at $4.5 billion in 2007, before the patent expired and other companies could legally manufacture cheaper, generic versions of the drug. 384 Part 4 Marketing Management In 2005, the FDA issued a public health advisory, warning that Risperdal and similar drugs actually increased the chances of death among elderly Alzheimer patients, usually from heart failure or pneumonia. The FDA has also required Risperdal to carry a black box warning, the most stringent in the FDA arsenal.

Ten states have filed lawsuits against Johnson Johnson for promoting Risperdal off label. Louisiana sued to force the company to pay millions of dollars in fines and to regain public money spent on Risperdal. Johnson Johnson lawyers argued that Louisiana did not cite any evidence of misrepresentation or off-label promotion. The company also claimed that there was no connection between its marketing and Louisiana doctors’ decision to prescribe Risperdal. The judge rejected this argument, and the trial date was set. A spokesman for Johnson Johnson said that the case should be decided on the body of evidence, including testimony, not on the basis of excerpts from documents. The company has not put any money aside toward a settlement.

Omnicare paid $98 million to settle charges of running kickback plans with nursing homes and other drug manufacturers. Neither Omnicare nor Johnson Johnson acknowledged doing anything wrong.

Questions for Critical Thinking

1. Do you think that recommending non approved uses of a drug is an appropriate marketing strategy? Why or why not?

2. Which market segmentation strategy do you think Johnson Johnson was using when it decided to promote Risperdal for Alzheimer patients? What did the company fail to take into account when developing this strategy?

Ethical Practice in Public Health

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COURSE:Ethical Practice in Public Health:

Role-Play
Exercise on Difficult Conversations:

You
must conduct a role-play exercise with a partner. Most likely you know what it
is like to feel so frustrated or misunderstood in a work situation that it
interferes with your job performance, or else you may have worked with someone like
this. Did you or anyone else take steps to identify and resolve the problem in
a productive way? How were the conversations handled around this situation?

As
a leader in public health, it is important that you can adeptly communicate
with staff members or other stakeholders and not shy away from addressing
difficult subjects. To give you practice in applying the strategies and
insights you have gained this week on managing the difficult conversation, you
are asked to engage in a role-play exercise with a partner from class using the
two scenarios in the “Role-Play Scenarios.

Each
of the scenarios listed in the Role-Play Scenarios is described from the
perspective of the employee (“Role A”) as well as from the
leader/manager (“Role B”). After determining with your partner which
role each of you will take, read the role-play scenarios for your selected
roles only.

Following
the instructions and engage in role play with your partner, and
provide feedback to each other afterwards about how the conversation went. Then
address the questions below.

Response to the
following questions:

1.Briefly
summarize what you learned from this role play.

2.What
did you do effectively, and in what ways might you and your partner improve as
leaders/managers in resolving conflict?

3.Would
it be easier or more difficult to take on the leader/manager role in person,
rather than over the phone or e-mail? Explain your reasons.

Please
applied the Application Assignment Rubric when writing the Paper

I. Paper should demonstrate an excellent
understanding of all of the concepts and key points presented in the texts.

II. Paper provides significant detail
including multiple relevant examples, evidence from the readings and other
sources, and discerning ideas.

III. Paper should be well organized, uses
scholarly tone, follows APA style, uses original writing and proper
paraphrasing, contains very few or no writing and/or spelling errors, and is
fully consistent with graduate level writing style.

IV. Paper should be mostly consistent with
graduate level writing style.

Your initial postings must be 400 words (not
including the full references).

Please support your work with specific
citations to ensure your citations in the text and reference list.

COURSE:Ethical Practice in Public Health:

Role-Play
Exercise on Difficult Conversations

You
must conduct a role-play exercise with a partner. Most likely you know what it
is like to feel so frustrated or misunderstood in a work situation that it
interferes with your job performance, or else you may have worked with someone like
this. Did you or anyone else take steps to identify and resolve the problem in
a productive way? How were the conversations handled around this situation?

As
a leader in public health, it is important that you can adeptly communicate
with staff members or other stakeholders and not shy away from addressing
difficult subjects. To give you practice in applying the strategies and
insights you have gained this week on managing the difficult conversation, you
are asked to engage in a role-play exercise with a partner from class using the
two scenarios in the “Role-Play Scenarios.

Each
of the scenarios listed in the Role-Play Scenarios is described from the
perspective of the employee (“Role A”) as well as from the
leader/manager (“Role B”). After determining with your partner which
role each of you will take, read the role-play scenarios for your selected
roles only.

Following
the instructions in the handout, engage in role play with your partner, and
provide feedback to each other afterwards about how the conversation went. Then
address the questions below.

Compare and contrast federal, state, and local roles in emergency management

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Expand on my answer below
Write a reflective essay that explains how this course has changed and expanded your thinking in a professional and academic sense? Answer: This course has show me as a professional working in this field as physical security instructor for the military. The important implementing all of the new listens learned from this course as: Comparing and contrast federal, state, land local roles in emergency management, doing a risk analysis plan, a risk communication plan, assess the applicability of the five hazard mitigation strategies, assess the ways in which people react to disasters, justify the use of the National Incident management system, design a disaster recovery plan, and assessing the future challenges, and opportunities for emergency management.
Share the concepts and issues that were of greatest interest to you and why. How do you plan to apply this new knowledge in your life or profession? Answer: I was greatly interested is the use of the future challenges and opportunities for emergency management. How do I plan to apply this new knowledge? Answer: By doing vulnerability inspection for military this knowledge will allow me to be able to better provide service on writing reports and doing vulnerability risk assessment.
Length: 1-2 pages ( per page 350 words)
Learning Outcomes:
Outcomes
Compare and contrast federal, state, and local roles in emergency management.
Design a risk analysis plan and a risk communication plan.
Assess the applicability of the five hazard mitigation strategies.
Assess the ways in which people react to disasters.
Justify the use of the National Incident Management System
Design a disaster recovery plan.
Assess the future challenges and opportunities for emergency management.

Birkland, T. (2009). Disasters, catastrophes, and policy failures in the homeland