write an article on Qualitative Methods in Business. It needs to be at least 2000 words.

Hello, I am looking for someone to write an article on Qualitative Methods in Business. It needs to be at least 2000 words. These research methods are applied in almost every field of study but their implementation in the field of business management and marketing is slightly more. For testing and analyzing quality measures, this research method plays a vital role and its significance holds prestigious supremacy. In research methods, qualitative measures provide essential information which eventually helps in the formation of a hypothesis. It has given a new sphere and horizon to the field of business management and development process in refining these techniques more is taking place (Hair, Celsi and Page, 2011). Following are some of the renowned qualitative research method approaches along with the comparison and debate with projective techniques. Their significance in business administration and usage is discussed with a conclusion to get an exact idea about the implementation and implication of these research methods and projective techniques in the mode of studies. Focus Groups To examine the impact of a product or service in the market, a focus group session is the most recognized technique. Focus group is basically a qualitative set of methodology in which people from diverse backgrounds are invited and a discussion session takes place. The discussion session is controlled by a moderator. In focus groups, the diversity of individuals is the name of the game.

 

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