Word limit 3000 due on 10 aug. Proposal for the preparation of a tourism plan or policy You are to.. 1 answer below »

Word limit 3000 due on 10 aug.

Proposal for the preparation of a tourism plan or policy You are to prepare a discussion paper proposing the preparation of a new tourism plan or policy to address an emerging tourism issue. For example, this issue might be an emerging crisis such as the global financial crisis; or an outbreak of a transmittable disease such a avian flu; or a long-term issue such as climate change, coral bleaching or even a planned deviation of a major highway to bypass a tourist town. You will have to make a number of decisions in order to narrow your focus. Remember the more focused the tourism issue the subject of your report, the more targeted your research will be and easier it will be to write your assignment!

You may choose one of the following, or make up your own based on your own interests,

experience or knowledge:

• national tourism planning – e.g. propose a plan/policy to address current issues with

domestic market stagnation. (See Tourism Research Australia. 2008 Through the looking

glass: The future of domestic tourism in Australia.)

• local destination tourism planning – e.g. propose a response plan to manage the effects of

the global economic crisis on a local government area

• protected marine environments – e.g. propose a policy to manage possible visitor impacts

on a marine cultural heritage site

• protected lands – e.g. propose a plan to manage adjacent landowner access to national parks

• indigenous tourism – e.g. propose the development of an indigenous tourism strategy.

The report will contain the following information:

1. position statement (approx. 300 words) – this statement clearly indicates all the

assumptions you have made about who you work for, the agency’s goals and the

particular goals and objectives of the policy issue or problem that your paper is

addressing. This serves as the introduction

2. background context (approx. 1000 words) – a discussion of issues that have influenced

the emergence of this particular issue, ensuring that you have research and properly

referenced your discussion

3. a statement of need (approx. 1000 words) – a background statement on why the

tourism plan is needed (consider the role of government, business and other

stakeholders, and its possible reasons for government intervention)

4. scope of the proposed plan (approx. 500 words) – identification of possible policy

approaches and instruments that the plan or policy will consider (this helps scope or

provide direction to those who might be preparing the plan/policy)

5. proposed process (approx. 200 words) – an outline of a proposed planning process

including details of consultation, implementation and review

6. a bibliography, including at least 20 references that you have cited in the discussion

paper. No more than 7 references are to be web sources and at least 10 references must

be academic references.

8 | MKT01760 Tourism Planning Environments (Session 2, 2014)In preparing this discussion paper you are to demonstrate your understanding of the tourism

planning environment. You are also required to demonstrate a high level of professional report

writing and communication skills, and critical thinking and analytical skills. As a way of

demonstrating this, in your paper you are to include the following:

• clear headings and well structured paragraphs

• no spelling, grammatical or typographical errors

• in-text referencing and a reference list prepared according to the STHM Academic Writing

Guide

• all data, information and sources are to be clearly acknowledged

• all quotes are to be properly referenced including author, date and page number.

Remember the quality of your paper will help to determine whether the proposed tourism

plan or policy will receive government suppor

 

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