Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove’s customers (and potential customers)?

Dove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented “Why Thinking You’re Ugly is Bad for You” at a TED Talks event.
In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the speech, why would this be a good PR event for Dove? What does it achieve for the organization? Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove’s customers (and potential customers)? What are the advantages? What are the disadvantages?

200 wrds apa

Fadaei, M. (2016). Investigating the effect of internet marketing on customers’ decision to purchase (case
study: Amico Industrial Group). International Journal of Information, Business and Management, 8(2),
134-144. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.c
olumbiasouthern.edu/docview/1778467576?accountid=33337

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Dove has continued its social media public relations (PR) campaign on beauty and self-esteem. In 2014, Meaghan Ramsey presented “Why Thinking You’re Ugly is Bad for You” at a TED Talks event.
In the TED Talk presentation, Ramsey does not mention Dove. Without focusing on the organization in the speech, why would this be a good PR event for Dove? What does it achieve for the organization? Why do you think Ramsey, who is the Global Director of the Dove Self-Esteem Project, chose this way to communicate with Dove’s customers (and potential customers)? What are the advantages? What are the disadvantages?

Fadaei, M. (2016). Investigating the effect of internet marketing on customers’ decision to purchase (case
study: Amico Industrial Group). International Journal of Information, Business and Management, 8(2),
134-144. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://search.proquest.com.libraryresources.c
olumbiasouthern.edu/docview/1778467576?accountid=33337

 

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