When does a biotechnology company need to issue a press release?

When does a biotechnology company need to issue a press release? Provide an example of a news item that would warrant a press release for a small biotechnology company. How would you structure the press release?

Reasons a company needs to issue a press release:
Material event – information that will move stock price. Explain “ will it move the company’s stock and will it make potential partner interested “
Provide an example of a news item that would warrant a press release for a small biotechnology company. Ex “File an IND”

Explain what media pitching is and why it is important when disseminating a press release. How would you develop a target list of media regarding the press release example that you provided in question 4?

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What Media Pitching
Sending your press release to the wire service doesn’t guarantee news coverage
Reporters get hundreds of press releases a day
Personal email (don’t even try to send a mass email – you’ll lose credibility)
Follow up with a phone call
Who do you pitch to?
Explain all the above
why it is important
when and how to disseminating a press release

How Developing your target list (from Example provide in question 4. if clinical data? If new CEO? What news outlines?
Step 1: Google stories like the one you’re pitching
Step 2: See who wrote those stories
Step 3: Compile a list of those reporters and their contact information