What is the role of health care marketing in an Health care organization strategic planning process?

I have two questions….. please references
1.How is a job description document derived and how does it impact a health care organization?

2.What is the role of health care marketing in an Health care organization strategic planning process? Provide an example. Be sure to identify and discuss basic marketing elements. Be sure to discuss why effective communication is paramount in getting the right message across.

Select a heath care organization you are familiar with and advise that organization on ways it can market its services.I have two questions….. please references
1.How is a job description document derived and how does it impact a health care organization?

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2.What is the role of health care marketing in an Health care organization strategic planning process? Provide an example. Be sure to identify and discuss basic marketing elements. Be sure to discuss why effective communication is paramount in getting the right message across.

Select a heath care organization you are familiar with and advise that organization on ways it can market its services.