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(Psychology) Case Analysis Integrating Theoretical Orientations
February 12, 2020
Outline
February 12, 2020

 

Using Social Blade and other online resources, compare and contrast two influential influencers. You choose two platforms. 

  • What are they selling?
  • What is their mission/goal?
  • What is the total count of their video views?
  • How much money do they make from their Youtube videos?
    • Daily?
    • Monthly?
    • Yearly?
  • How many subscribers do each have?
  • Do they partner with brands to advertise merch?
  • How many subscribers do they average in a day?
  • What are their monthly views?
  • What are their monthly subscriptions?
  • How often do they post?
    • Days per Week
    • Monthly
    • Yearly
  • What age is their target audience?
  • What gender is their target audience?
  • What type of lifestyle does their target audience have?

Once youve completed the first part of the assignment, please answer these questions.

  • Does knowing this information about influencers a company make a decision on which influencer to sponsor or have promote their products? 
  • What would impact a companys decision to have an influencer promote its products?
  • Do you think “Cancel Culture” plays into the rise and fall of influencers? Why or Why not?

REQUIREMENTS: You will produce a detailed report of several pages answering these questions and citing your sources.

 

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