The Rise and Demise of the Innovative Entrant

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System archetypes describe and illustrate common patterns or common behaviors that occur within organizations (Braun, 2002). These archetypes can beutilized as effective tools in two main ways, first, as a diagnostic tool to identify and understand the underlying systemic issues and, secondly, as a planningtool to test the systemic effects of a proposed change. By […]

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