The global fashion industry

• Develop a strategic plan for a Canadian fashion brand- Foward With Design’s global expansion.

• Office webpage: https://forwardwithdesign.com/)
• Related articles：https://vancouversun.com/life/fashion-beauty/style-qa-moving-forward-with-canadian-brandfwd/wcm/eb060284-6032-4c9e-9332-63882931ff41/amp/
  1.Brand profile
  • Who are they?
  • What do they do?
  • What do they have to work with?
  Global Market
  • Which country will your company begin expanding into? Why did you choose this market(s)?
  • How are you expanding into the new country? (i.e. retail, manufacturing, distributions, etc.)
  • What role will ethics play in your global expansion?
  • Will the triple bottom line of sustainability (economic, social, environmental) be a factor to consider? Is it one
  of your objectives?
  • Will your company look for intellectual property protection in the expanding country(s)? What is the process of
  obtaining protection in this new economy?
  • Will this country be a producer or consumer of your company’s goods?

Sample Solution

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