Option 2: Communications Coordinator
Consider the following scenario:
- You are the communications coordinator for a national drug manufacturer. Recently, there have been reports of significant negative effects caused by one of your medications that is used by a significant population. News reports have alleged that one of the individuals affected is a well-known public figure. You are tasked with addressing the news reports and the general public regarding this situation.
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Write a 1,050- to 1,400-word paper on different types of communication methods for the health care organization described in the scenario.
Include the following in your paper:
- The advantages and disadvantages of using traditional, electronic, and social media for health care communication
- The effects of HIPAA and other regulations on the use of these media for health care communication
Cite a minimum of two sources, one from the University Library and the other from the course textbooks or Electronic Reserve Readings, to support your position.
Format your paper consistent with APA guidelines.