The actual manifestation of the company’s reality as conveyed through the organizations name, logo, motto, brands, products, services, etc

The actual manifestation of the company’s reality as conveyed through the organizations name, logo, motto, brands, products, services, etc. is its a. Complete story of an overall trend b. Difference it makes c. Identify d. Documentation of its history Citizen journalism empowers anyone with an internet connection to a. Become a stakeholder without possibility of impact b. Act as a journalist of sorts c. Be excluded within the media frenzy d. Prevent publication of corporate messages Good reasons for investing in a corporate advertising program include all except a. Building corporate credibility b. Creating a stronger reputation c. Termination of employees d. Publicizing philanthropic activities According to our textbook, the average person now uses the following to communicate their values a. Lending b. Supplier vending c. Borrowing d. Cash register The kind of advertising used by companies to respond to external threats from government is a. Issue b. Distinguished c. Elevated d. Attention Our speaker, a long term manager of a financial institution believes that in the most challenging combinations of circumstances, you should a. Suspend operations b. Elect alternative leadership c. Prepare for cessation d. Continue to pursue the objectives Building morale among employees may be done a. Indirectly through corporate advertising b. Only through employee-related themes c. Without demonstrating some employee benefit d. By impressing consumers