prepare and submit a paper on innovation, creativity and enterprise in the scottish life sciences industry.

Your assignment is to prepare and submit a paper on innovation, creativity and enterprise in the scottish life sciences industry. According to UK Life Sciences Marketing Strategy, there are three segments of life sciences industry including Biotechnology with $126.3 billion size (2005) and 12.8 percent annual growth (2001-2005), Pharmaceuticals with $643 billion size (2006) and 7 percent annual growth (2006) and Health Care sector with $2.15 trillion sizes (2006) and 6 percent annual growth (2007) (Life Sciences Scotland, 2008). In consideration of the leading position of the Scottish industry in the world life sciences industry and the increasing interest of companies in Scotland, the ‘Scottish Life Sciences’ industry has been selected for analysis. In this report, the role of innovation, creativity and enterprise in Scottish life sciences will be evaluated. Through industry analysis, techniques and processes, innovation and creativity will be analyzed. In this way this report will also be helpful to understand how innovation, creativity and enterprise contribute towards the growth and development of an industry.

 

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