International Business

You are required to answer the following question: 

Assume that you are advising a company of your own choice on their potential new international expansion opportunities through exporting or Foreign Direct Investment. Your task is to write an essay covering the following information:

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1. In a few lines, briefly introduce the company, your suggested country and entry mode.

2. Explain and analyse the companys readiness for internationalisation.

3. Identify the most attractive potential foreign market for the company, with appropriate reasons to support your choice.

4. Recommend the most appropriate entry mode to this market and explain your reasoning.

Answers will be assessed for both their theoretical and empirical contributions. Please make sure you answer all parts of the question.


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