Explain how Alka-Seltzer Plus has been quality and price-positioned in an existing market

Bayer Schering Pharma AG Germany owns Alka-Seltzer which was launched in 1931 and was meant for relief of minor aches pains inflammation fever headache heartburn sour stomach indigestion and hangovers. Alka-Seltzer Plus was a spin-off of the original medicine meant to relieve colds and flu. The company has recently introduced a new and improved Alka-Seltzer Plus as described in thisTV ad(Links to an external site.)Links to an external site.. The ad shows that Alka-Seltzer Plus can fight congestion unlike NyQuil. Explain how Alka-Seltzer Plus has been quality and price-positioned in an existing market. In your opinion has Bayer positioned their product appropriately in the market for cold and flu symptoms relief products? Would you advise Bayer to use a skimming or a penetration pricing strategy? Explain your reasoning. How do you think Proctor and Gamble the company who produces Vicks NyQuil would respond to the ad?Guided Response: In 300 words or more please provide your response to the above discussion question. If Bayer is currently making normal profits on most of the products in its product line but is making pure profits on its new Alka-Seltzer Plus with decongestant what should Bayer do to increase its profits? Respond substantively to at least two of your classmates postings. Substantive responses use theory research and experience or examples to support ideas and further the class knowledge on the discussion topic.

 

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