Experiential Marketing Research
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FMD 351: FASHION PROMOTION AND SALES
EXPERIENTIAL RESEARCH
Directions: Please identify 3 examples or how fashion retailers/brands are using experiences to engage customers. Find informational articles on the web on each.
Name: /35
Link to articles (2) 1)
2) 3)
Topic: Fashion Experiences/engagement (web research)
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Order Paper NowAnswer the following questions (24):
| Experience | 1. | 2. | 3. |
| Name the fashion experience/means of engagement used by the retailer/brand. |
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| How did this experience engage the customer? |
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| Would it have engaged you? Why/why not? |
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| How might you have improved the experience? |
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Describe three experiences you would do in your store if you were a retailer (9)?
1.
2.
3.
