Early Childhood Obesity Prevention Policies

Assignment 2: Demand Analysis Briefing and Marketing Campaign You are the director of marketing for a regional hospital. The board of directors at your hospital has studied the 2011 Institute of Medicine (IOM) report. Early Childhood Obesity Prevention Policies. The alarming statistics quoted in the IOM report stated that almost 10 percent of infants and toddlers carry excess weight for their length and slightly more than 20 percent of children between the ages of two and five already are overweight or obese (IOM 2011 pg. 1). A survey conducted among the pediatricians who admit patients to the hospital validated that area children under the age of 5 years follow or exceed the national trend of being overweight or obese.The board is very concerned about childhood obesity rates for the children in the hospitals marketing area. At the last meeting the board directed the marketing department determine the demand for childhood obesity programs and to review the IOM report and propose a marketing campaign to provide information to parents and guardians concerning ways to prevent children from birth to 5 years of age from becoming overweight.Click hereto access the IOM report.Make sure you integrate the demand analysis and the marketing campaign for the Board of Directors.ByWeek 2 Day 6 submit your analysis to theW2: Assignment 2 Dropbox.Save your document as SUO_HCM3006_W2_A2_LastName_FirstInitial.doc.

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