Consumer Buying Process And Organizational Buying Process

Explain how culture influences the way consumers view the different  attributes of a product. Also, explain how the culture in which  individuals are raised has an impact on the products they buy. How can a  seller use culture to sell a product successfully? Provide two examples  showing how culture influences the purchasing process. 

 

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Your initial posting should be the equivalent of 1.5 single-spaced pages  (700 to 800 words) in length. Be sure to cite your sources using APA  format.