Evaluating Alternative Choices

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Evaluating Alternative Choices

Costco is a very innovative and aggressive store when it comes to private label (often called “Store Brand”), Co-Branded Products (Kirkland/Campbell’s Soup!), aggressive attacks on industry leaders (Tide detergent from Proctor and Gamble), and category disruption (Private Label alcohol).

In today’s digital world we have access to information to see who manufactures the store brand product. I was able to find out that Costco’s baby formula was manufactured by Abbot Labs who makes the national brand Similac for nearly twice the price!

I am posting links to three short articles on Costco and their use of Kirkland Store Branding.

Please share you opinion on how Costco is pushing their Kirkland brand products and if this marketing technique helps differentiate their business. Do the publication “Costco Connection” help with how their educated, and wealthy customers view quality and define quality?

Any and all thoughts and comments are appreciated!

http://www.costcoconnection.com/connection/201209?pg=63&search_term=private%20label%20vs%20national&doc_id=-1&search_term=private%20label%20vs%20national#pg63

http://www.costcoconnection.com/connection/201104?pg=94#pg94

http://www.costcoconnection.com/connection/201009?pg=70&search_term=kirkland%20beer&doc_id=-1&search_term=kirkland%20beer#pg70

  Describe what exigent circumstances mean and at least 2 examples of when this could apply.  

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Instructions: Original responses to the forum questions each week need to be substantial (350-500 words per question) and significantly supported by at least 2 peer-reviewed, scholarly sources. The citation and references are required to be in APA 6th edition format. Sources used for studies or statistical information should be less than 10 years old. Direct quoting should be limited.  Interpretation in your own words is expected.                       1)   Describe what exigent circumstances mean and at least 2 examples of when this could apply.  2)     Find a Florida state supreme court case involving exigent circumstances. Summarize the case and whether or not the state ruled in favor of the police or the defendant. Provide the link to the website.   3)     If the case was further appealed to the US Supreme Court summarize the Court’s decision. Provide the link to the website.

How We Feel after I Paid and Used the Product or Service”.

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After the Consumption

Let’s take a look at some real data and try to apply the concept of “How We Feel after I Paid and Used the Product or Service”.

Below are two categories. For the first one we are taking a look at Quick Service and Full Service food. Why are some brands ratings up from last year and why are some down? Please comment on some restaurants that improved and some that regressed from last year and if you think there is a correlation of their use of data, marketing, and making the customer feel part of the process?

http://www.theacsi.org/index.php?option=com_content&view=article&id=147&catid=&Itemid=212&i=Limited-Service+Restaurants

https://www.theacsi.org/index.php?option=com_content&view=article&id=149&catid=&Itemid=214&i=Full-Service+Restaurants

Now let’s take a look at the category of “Specialty Retail”. Why are some brands ratings up from last year and why are some down? Please comment on some stores that improved and some that regressed from last year and if you think there is a correlation of their use of data, marketing, and making the customer feel part of the process?

http://www.theacsi.org/index.php?option=com_content&view=article&id=147&catid=&Itemid=212&i=Specialty+Retail+Stores