Healthcare Marketing

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Please review the Discussion Board grading rubric in the Course Resources. This is important information that will ensure that you earn maximum points. Your postings should be qualitative and provide substantive depth that advances the discussion. Your initial response to the prompt should be a , Assertions should be supported with scholarly evidence from our classroom resources and additional research, including the appropriate use of in-text citations and a corresponding reference list.

Discuss one potential disruptive innovation currently facing healthcare. What implications does it have on the healthcare environment? How may this disruptive innovation impact each of the 5 Ps of healthcare marketing?

 

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Leadership

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I want you to identify a specific public service organization that has recently undergone a major change or reform; or a specific public service organization that might change as a result of pending legislative action. Another option would be to discuss a change to a nonprofit organization. Below are some examples of organizations that have undergone reforms and changes that we have mentioned or discussed in class:

  1. The Department of Veteran’s Affairs
  2. Washington D.C. Public Schools
  3. Reforms at Arizona Child Protective Service (CPS)

I encourage you to pick something aligned with your own personal interests, however, if you are having a hard time identifying one that interests you, I suggest you chose one from the list above.  Ultimately, you will not be graded on which public service organization you examine; it will be graded on your ability to apply the course material to that particular case.

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  • Write a 2,500 word discussion paper applying key concepts from the course to your case.
  • You are required to use a minimum of 10 sources (including course materials).
  • Format your paper in accordance with APA style guidelines.
  • The paper is to be written in Times New Roman 12pt font, double-spaced, with 1-inch margins.
  • Writing should be clear, well-organized, and contain minimal grammatical errors.

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Organize your paper with the following sections and be sure to answer all questions in each section:

1) Background

  • What is the organization?
  • What does this organization do?
  • What is the reform or proposed change (please be specific)?
  • What were the drivers of the change?
  • Were they internal or external?
  • What level (individual, group, or organizational) is the change occurring?

2) Leadership: Who is the current leader of this organization?

  • Did the events driving the change occur when he/she was in charge?
  • Based on your research, do they appear to be transformational or transactional? Why or why not?

3) Barriers to Change

  • What are the environmental barriers to change?
  • Are resources available to support the change?
  • Is there consensus on what the goal of the change should be?
  • How are the organization’s employees likely to respond to the proposed changes? Why might employees resist change?

4) Strategies for Successful Change

  • Based on the readings for this class, what advice would you give to this organization to successfully implement the proposed changes or reforms?
  • Specifically, how might a leader overcome the barriers to change that you have identified?

Analyze how the Progressives brought reform to your selected minority groups

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pick two (2) of the following categories representing minority groups during 1880-1914:

  • Women’s rights activists
  • African Americans
  • Immigrants from southern and eastern Europe
  • Child workers
  • Great Plain Indians

 

Then, address the following for your selections:

  • Explain the socio-economic status and challenges of your minority groups at the turn of the century.
  • How did the Industrial Revolution affect your chosen minority groups?
  • Analyze how the Progressives brought reform to your selected minority groups. Do you find that the Progressives were successful in making government responsive and improve the conditions of your chosen minority group?

Explain the socio-economic status and challenges of your minority groups at the turn of the century.

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pick two (2) of the following categories representing minority groups during 1880-1914:

  • Women’s rights activists
  • African Americans
  • Immigrants from southern and eastern Europe
  • Child workers
  • Great Plain Indians

 

Then, address the following for your selections:

  • Explain the socio-economic status and challenges of your minority groups at the turn of the century.
  • How did the Industrial Revolution affect your chosen minority groups?
  • Analyze how the Progressives brought reform to your selected minority groups. Do you find that the Progressives were successful in making government responsive and improve the conditions of your chosen minority group?