The Power of Marketing to Effect Positive Social Change

/in /by

Discussion: The Power of Marketing to Effect Positive Social Change

If you had to choose between two companies for a product that was nearly identical in quality and price, would knowing that one company contributes a portion of its profits to a good cause sway your decision to buy its product? What if the product cost 10% more? How about 25% or 50% more? Or, if the company only donated 2% of its profits, would you be less inclined to purchase it as opposed to a company that donated all of its proceeds? And, how might your feelings change if the cause the company supported is one you are passionate about versus one about which you feel neutral or disagree with fundamentally? Some companies may avoid social change issues in order to keep their appeal as broad as possible, while others may stand behind their cause even if it causes them to lose potential customers. Those companies may find solace in knowing that, while they may lose some customers whose principles differ, they can also develop a stronger connection to and loyalty from customers who share similar values.

In this Discussion, you will locate a marketing campaign that was designed to create a positive impact and will discuss its effectiveness. You will also discuss the responsibilities of marketers and the role of ethics in marketing.

To prepare for this Discussion:

  • Think about the idea that marketing can be used to tell a story that changes the world.
  • Locate one or more social and/or sustainable marketing campaigns that you believe have had a positive impact on society, and prepare to share the link to the image or video (or resource containing information about the marketing campaign).
  • Review the Academic Writing Expectations for 2000/3000-Level Courses, provided in this week’s Learning Resources.
By Day 3

Post a 150- to 225-word (2- to-3-paragraph) explanation of the ethical and positive social change implications of your selected marketing campaign. In your explanation, address the following:

  • Include a link to an image or video of your selected marketing campaign (or the resource containing information about the campaign).
  • Explain how you feel the campaign was effective in not only conveying a particular message but in setting the stage for positive social change.
  • Explain the responsibility of marketers to tell the right story, including some ethical challenges marketers face as they try to make a difference through their marketing campaigns.
  • To support your response, be sure to reference at least one properly cited scholarly source.

Explain one particular current event or issue in the Middle East in which the religion(s) of the area affect other people’s perceptions of that religion in a negative way.

/in /by

Discussion: Events of the Middle East

Judaism, Christianity, and Islam share many similarities that are both historical and geographical. Yet, despite their historical similarities, these religions have also had historical conflict. Clashes over the Gaza strip and Islamic extremism have placed special emphasis on these religions and the interactions between cultures that practice them. In this Discussion, you are challenged to consider how your current knowledge of the core tenets and practices of each religion can smooth cultural misunderstandings and put current events in a more objective, less reactionary context.

Questions about this Assignment? Post them in the Contact the Instructor area. That way, everyone in the class will see, and benefit from, the Instructor’s response.

To prepare for this Discussion:

  • Read this week’s required course text pages.
  • Consider how the media portrays the current events happening in the Middle East from a religious perspective.
  • Reflect on how your knowledge of the similarities between the religions of Abraham helps you to better understand the Middle East conflict.
By Day 3

Compose a 2- to 3-paragraph Discussion post in which you do the following:

  • Explain one particular current event or issue in the Middle East in which the religion(s) of the area affect other people’s perceptions of that religion in a negative way.
  • Contrast your perceptions of this issue and the religions involved before this course with your perceptions now that you know more about the religion(s) involved. Has anything changed? Why or why not?
  • Conclude with what you can do with your knowledge of these religions to put Middle Eastern events into a more objective perspective for yourself and for others.

What best practices would you implement to make sure that an organization protects client information.

/in /by

Please read the complete question and refer the chapter 15 in the text book link provided to answer the below question.

Imagine you are the owner of an IT Consulting Business. You have been contracted to help an organization operate effectively to protect their client’s information. Chapter 15 covers best practices for audits, security policy, network management tools, software testing, etc. What best practices would you implement to make sure that an organization protects client information.

Requirement:

Please refer to the below text book chapter 15 best practices.   Text book link for this course:  http://seu1.org/files/level8/IT445/IT445%20BOOK%20EDIT.pdf

APA format
minimum 3 references
400 words
Proper citation

Training and Development Across Cultures

/in /by

Option #1: Training and Development Across Cultures

Each culture has nuances related to workforce development (career) and training (specific skills), which can create challenges, opportunities, and pitfalls for the international HRM function. To this point, examine the overall view of training versus developmental experiences in your country compared to one other country, and determine how this can this impact your work in the international sector. Develop and propose a training program to foster an environment that equips employees to work across cultures and provides learning and long-term development opportunities in the workplace

Your well-written paper should be:

  • Three pages. in length (not including cover and reference pages).
  • Formatted according to the CSU-Global Guide to Writing and APA (Links to an external site.).
  • Supported by the course text and a minimum of three additional scholarly articles.