Analyzing the Marketing Environment- Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.

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Analyzing the Marketing Environment- Select one of the macroenvironments of marketing described in the lecture, such as demographic, cultural, economic, political, social, and technological, and a product category.

  • Briefly summarize your selection (macroenvironment).
  • What do you think are the three major trends in your selected macroenvironment that have the potential to impact the marketing of the selected product category?
  • Can the demand for this product category change? Why?
  • Would this demand impact the immediate environment for it?
  • What new competitors, if any, will emerge for it?
  • How should a firm in that product category adapt their product to anticipate the impact on these changes?

Submission Details:

  • Submit your plan in a 3- to 4-page Microsoft Word document, using APA style.
  • Name your plan document SU_MKT2010_W1_LastName_FirstInitial.doc.
  • Submit your document to the Submissions Area by the due date assigned.

Evaluate Pascal as an appropriate entry vehicle into Russia. What are its strengths and weaknesses?

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1. 20% – Does TCL need a second home market? How does expansion into new geographies add value? What did it learn from the Neotel experience?

2. 20% – Is Russia a suitable home market for TCL? How does it compare with other emerging market options?

3. 20% – What are the various entry options for a market like Russia? Compare and contrast acquisitions with alliances as well as with organic/ own play.

4. 20% – Evaluate Pascal as an appropriate entry vehicle into Russia. What are its strengths and weaknesses?

5. 20% – What challenges or risks would TCL face if it acquired Pascal?

100% Total

6. Bonus Points (10%) If TCL were to decide to pursue an investment in Pascal, what should be the valuation? Please state your assumptions.

Instructions:

Must use the IRAC method

Each question must be between 800 – 1000 words, double spaced.

Market Research

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Report Issue

Market Research

This course has major project assignments due in Week 3 and Week 5. It will take more than a week’s effort to adequately complete them. Plan time to start the research and work on those assignments earlier than the week in which they are due.

Market Research

You have been hired by a firm making bar soap. They want to determine the market for soap made organically from natural ingredients. You have been asked to give a presentation based on your research. Your PowerPoint presentation should address the following:

  • What is meant by marketing research?
  • What are the stages in the marketing research process? Explain briefly.
  • What is the marketing research method you would use to conduct marketing research for this soap? Why would you choose this method?
  • How would you use marketing research to make recommendations on marketing the soap?

Submission Details:

  • Submit your analysis in a 8 to 9 slide Microsoft Power Point document. The slides should contain summary points.
  • Place additional information and detail in the notes section of the PowerPoint presentation.
  • Your PowerPoint should include your references on the last slide in APA format and in-text citations should also be used.
  • Name your document SU_MKT2010_W2_LastName_FirstInitial.doc.
  • Submit your document to the Submissions Area by the due date assigned.

What are the three most important takeaways/lessons from the material provided in this module? (100 words or more). 

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Watch ppt and 2 videos first, and then answer the following questions

YouTube URL: http://www.youtube.com/watch?v=jpe-LKn-4gM

YouTube URL: http://www.youtube.com/watch?v=bjh-vt6xtfo

For each module that the writing task is assigned respond to the following

questions:

1. What are the three most important takeaways/lessons from the material provided in this module? (100 words or more).

2. How is the material provided in this module is helping your grow as a student and as an individual, in general? (100 words or more).

3. What was your favorite idea that you came across in the material provided in this module? (100 words or more).

Drawing on the material that was provided what else would you like to know? What other related questions/ideas/topics would you like to explore in the future? (100 words or more)