Differentiation strategy is a business strategy that seeks to create higher  value for customers than the value that competitors create

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reply to the students response iin 150  words and provide 1reference

 

Differentiation strategy is a business strategy that seeks to create higher  value for customers than the value that competitors create. The goal of this strategy is to add unique features that will increase the value of goods and services in the mind of consumers so they are willing to pay a higher price. A company that uses this strategy can achieve a competitive advantage as long as economic value created is greater than that of its competitors. Firms can attain differentiation by producing innovative products, providing products that match consumers needs and preferences, increase product performance, setting price based on customer’s purchasing power and product features, and creating a brand image that ensures better quality, services and customer satisfaction. One great example would be of Coca Cola company. Few years back, it launched  a campaign to create more awareness about its brand Which was called “share a cake” campaign. The company produced coke bottles with customers names on the labels And handed them out throughout the cities to create exposure on  twitter. Customers were asked to share their pictures of coke bottle on Twitter and other social media platforms. The launch was  started in Australia and expanded to U.K, U.S.A and other countries. I remember how excited my friends and I were to get customized coke bottles. I even gifted my friend a coke bottle by getting her name customized on the bottle. When we go to any stores now, you would mainly find  coke bottles with customers name label on it . This was a great strategy to use because it attracted more customers to purchase the coke  bottles and was an Innovative approach because coca cola differentiated its bottles from other soda brands.

Differentiation Strategy. Business Jargons. Retrieved from https://businessjargons.com/differentiation-strategy.html

Mike. (2016, January 13). Different strategy… 9 Brands that Employ Excellent Ones. Digital Spark Marketing. Retrieved from https://digitalsparkmarketing.com/differentiation-strategy/

Explain why you chose your selected leader.

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Write a 4–6-page analysis of a leader you either interviewed personally or researched thoroughly. In your analysis, address specific ways the leader demonstrates effective leadership.Effective leaders realize that employees should be recognized for a job well done. While some people prefer public praise and others prefer personal recognition, most employees want to be recognized in some way. Kouzes and Posner (2017) state that effective leaders begin their leadership development by first learning to lead themselves. Effective leadership begins from within and expands outward to affect others. This development cascades into effective leadership.By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:

  • Competency 1: Evaluate the purpose and relevance of leadership.
    • Analyze how a leader reflects the definition of leadership.
    • Evaluate leadership style, characteristics, or themes in relation to the purpose and relevance of effective leadership.
  • Competency 2: Evaluate how leadership strengths apply in the workplace and within the community.
    • Analyze how a leader models leadership.
    • Analyze how a leader inspires a shared vision.
    • Analyze how a leader looks for new opportunities that may require experimentation or taking risks.
    • Analyze how a leader empowers and recognizes the contributions of others.
Reference

Kouzes, J. M., & Posner, B. Z. (2017). The leadership challenge: How to make extraordinary things happen in organizations (6th ed.). Hoboken, NJ: Wiley.

Assessment Example

  • Assessment 5 Example.

Suggested Resources

The resources provided here are optional. You may use other resources of your choice to prepare for this assessment; however, you will need to ensure that they are appropriate, credible, and valid. The BUS-FP3012 – Fundamentals of Leadership Library Guide can help direct your research, and the Supplemental Resources and Research Resources, both linked from the left navigation menu in your courseroom, provide additional resources to help support you.

Capella Resources

For a list of key leaders you might consider for Option B of your assessment, see the Option B Leaders List [DOC].

Bookstore Resources

These resources are available from the Capella University Bookstore.

  • Kouzes, J. M., & Posner, B. Z. (2017). The leadership challenge: How to make extraordinary things happen in organizations (6th ed.). Hoboken, NJ: Wiley.
    • Chapter 13, “Leadership Is Everyone’s Business.”

 

Preparation

Throughout your career, you could undoubtedly benefit from analyzing leadership and management characteristics of other leaders and managers you consider effective and successful. This assessment provides an opportunity and framework to do that in the context of effective leadership.

To complete this assessment, you have two options. You may choose to base your assessment on a leader you know personally or on a leader who is well-known. Be sure to read the complete instructions for both options carefully before making a decision.

Instructions

Option A: Interview a Leader You Know Personally

Identify someone you know who is currently serving in a leadership capacity at an organization. You may choose a leader affiliated with your employer, a community leader, a political or church leader, or anyone whose leadership skills you admire. Arrange an interview with your selected leader to learn about his or her view of leadership. Structure the interview around the concepts of leadership as you have come to understand them from your own research or the recommended readings. Some suggested interview questions are:

  • What is your definition of leadership?
  • How do you model leadership?
  • How do you inspire a shared vision in those around you?
  • How do you look for new opportunities that may require experimenting or taking risks?
  • How do you enable or empower others to act?
  • How do you recognize the contributions made by others?
  • In what ways do you get personally involved?
  • What challenges and opportunities do you face?

Conduct the interview and then use the interview results to complete this assessment as instructed in the Requirements below.

Option B: Research a Well-Known Leader

It may be difficult for you to gain access to interview an available leader. If so, you may opt to research a well-known historical figure or contemporary leader whom you believe embodies great leadership. You may choose a business leader, political leader, author, scientist, sports personality, or any public figure about whom there is enough information publicly available for you to fulfill the requirements of this assessment. Refer to the Option B Leaders List (linked in the Resources) for potential subjects; you are not limited to this list.

Focus your research on how the leader demonstrates exemplary leadership as identified below:

  • What is the leader’s definition of leadership?
  • How does the leader model leadership?
  • How does the leader inspire a shared vision in those around him or her?
  • How does the leader look for new opportunities that may require experimenting or taking risks?
  • How does the leader enable or empower others to act?
  • How does the leader recognize the contributions made by others?
  • In what ways does the leader get personally involved?
  • What challenges and opportunities does the leader face?

Once you have completed your research, complete this assessment as instructed below.

Requirements for Both Options

In your assessment, address the following:

  • Explain why you chose your selected leader.
  • Provide background information on the environment and culture of the organization in which the leader provides leadership.
  • Analyze how the leader models leadership.
  • Analyze how the leader inspires a shared vision.
  • Analyze how the leader looks for new opportunities that may require experimenting or taking risks.
  • Analyze how the leader empowers and recognizes the contributions of others.
  • Analyze how the leader reflects their definition of leadership.
  • Evaluate the leadership style, characteristics, or themes of the leader in relation to the purpose and relevance of leadership. Draw justifiable conclusions about the effectiveness of the leader.
Additional Requirements for Both Options

Your analysis should be well organized and written in clear, succinct language. It should be approximately 4–6 pages in length. Follow APA rules for attributing sources that support your analysis and conclusions.

Academic Integrity and APA Formatting

As a reminder related to using APA rules to ensure academic honesty:

  1. When using a direct quote (using exact or nearly exact wording), you must enclose the quoted wording in quotation marks, immediately followed by an in-text citation. The source must then be listed in your references page.
  2. When paraphrasing (using your own words to describe a non-original idea), the paraphrased idea must be immediately followed by an in-text citation and the source must be listed in your references page.

Example Assessment: You may use the assessment example, linked in the Assessment Example section of the Resources, to give you an idea of what a Proficient or higher rating on the scoring guide would look like.

What is “technological convergence” in the context of cybertechnology?

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Please answer the folowing questions in a MS Word document. Answers should be a minimum of 60 words each.

  1. What is “technological convergence” in the context of cybertechnology?
  2. Why do some converging technologies raise special ethical and social issues?
  3. Describe key aspects of pervasive (or ubiquitous) computing. How is it different from conventional or traditional computing?
  4. What is bioinformatics, and how is it different from computational genomics?
  5. Identify three kinds of ethical issues associated with bioinformatics.
  6. How does the practice of storing personal genetic data in privately owned computer databases raise issues affecting information ownership and property-rights?
  7. What is machine ethics?
  8. What is nanotechnology?
  9. What are nanocomputers?
  10. What kinds of ethical challenges do research in nanotechnology and nanocomputing pose?

minimum of 2 references. APA format. No plagiarism. If you can’t meet the deadline please do not bid.

Presentation: Politics and Policy of Public Sector Budgeting – Week 1 Outline

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Overview

In many ways, public sector budgeting is the the ultimate expression of public policy. Budgets allocate the resources that attempt to make public policy ideas reality. While it may be tempting to think of public budgeting as merely the numbers of a financial design, in reality public budgeting reflects nuanced and often contentious decisions related to what services and benefits will be provided to whom, what campaign promises will be broken or kept, who will pay for promised benefits in the form of higher taxes, etc. etc. This week/module provides an introduction to the political nature of public sector budgeting with an overview of the politics of public budgets in Chapter 1 of the Rubin text and a fascinating look at the effects of constituents’ economic interests on the political actions of their representatives.

  • Rubin: Chapter 1 (“minicases” may be skipped)
  • Presentation: Politics and Policy of Public Sector Budgeting – Week 1 Outline
  • Website: Constituents’ Economic Interests and Senator Support for Spending Limitations

 

Topic: The Political Nature of Public Sector Budgeting

As you have seen from the readings, public sector budgeting often involves several different categories of interested actors who seek to influence the budget process and the resulting budget in a variety of ways. In this week’s discussion board forum, please identify the various actors that may influence public budgeting and explain how they and their various interests contribute to the political nature of public budgeting.