How were the principles of persuasion studied?

Assignment 2: LASA 1 Principles of Persuasion

An environmental organization would like to film a pro-recycling public service announcement and have brought you on as a consultant to help them better understand the principles of persuasion and how they should be applied in this PSA. As part of your presentation to the organization you will need to educate them on the principles of persuasion (using what has been learned through previous research) that will need to be applied to their PSA.

Create a PowerPoint presentation.

In the first 5 to 6 slides of your presentation you will need to:

  • Summarize at least two previous research studies on persuasion.
  • How were the principles of persuasion studied?
  • Was the research valid? Why or why not?
  • What was learned through these studies that can be applied to the creation of the above PSA?

In your next 8 to 10 slides you will incorporate all you have learned about the art of persuasion to create your own PSA PowerPoint presentation to present to this organization that they will use to guide the filming of their video.

In this presentation you will need to:

  • Present a creative argument that will persuade the viewers of the need to recycle, which the video will be based on.
  • Use at least two primary principles of persuasion within this presentation.
  • In the final slide outline which two or more principles were used and why they were a good fit for this PSA.

Your total presentation should be a minimum of 10 to 16 slides (not including your title and reference slides). For your project you will need to be creative in the use of your graphics and fonts in addition to discussing and applying the principles of persuasion.

For this assignment, please use your text book along with additional resources from the Argosy Library.

Suggested additional resources:

  • Wood, W. (2000). Attitude change: Persuasion and social influence. Annual Review of Psychology, 51, 539-570.
  • Cialdini, R.B. & Goldstein, N.J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology, 55, 591-621.
  • Schwarz, N. (1998). Warmer and more social: Recent developments in cognitive social psychology. Annual Review of Sociology, 24, 239-264.
  • Cialdini, R.B. (2003). Crafting normative messages to protect the environment. Current Directions in Psychological Science. 105-109.

 

You will be developing a POWERPOINT.

There is some great information on the development of a PowerPoint presentation located in the M3A2 link. Some suggestions for organization would be to include an introduction slide, the use of bullet points (brief summaries verses full paragraphs), using the note section for more comments and an essay format, and have a reference slide.

***Be sure to include a brief summary/bullet points on the slide immediately before the references on the TWO specific principles of persuasion you used in the suggestions you provided for the new public service announcement on recycling***

You can add photos, transitions, designs, color fonts, etc. to grab your audience’s attention. Play with the tabs and the icons to get comfortable with the program

ASSIGNMENT:

Include an introduction.

The first portion is requiring you to analyze research studies regarding persuasion. You already reviewed the different research methods (observation research, surveys, and experiments) in the first written assignment.

The research studies can include the Milgram experiment, some of the ones discussed in the textbook, and the ones provided in the M3A2 link in the classroom.

Now you will analyze these studies, discover what they found regarding persuasion techniques, and determine if they are valid studies. Validity and reliability is related to whether or not you trust what you are being told? Advantages and disadvantages of the research METHOD used in the studies you analyzed. Can the results/findings be generalized or be applied to everyone in the country?

Once you provide this information you will determine what principles of persuasion you will use in the public service announcement. Be sure to be very specific.

I like to compare this assignment to ways they can use psychology in marketing and advertising. It is amazing to see just how often psychological principles are used in many areas in our lives!

PUBLIC SERVICE ANNOUNCEMENT

Now you will develop a PowerPoint presentation that you will present to a company about recycling. You will tell them the principles you are using and how you will use them to convince people to recycle. Be sure to be very specific.

SUMMARY

The last slide (as stated in the grading rubric) must be a review of the two specific principles of persuasion you used in the presentation. Summarize why you chose them and why you find them to be effective in the recycling announcement.

REFERENCES

Include a reference list in APA format. Use in-text APA citations in your slides just as you would in an essay.

 

 

REFERENCES:

 

 

Argosy Online (2014). Argosy University Module 3. Retrieved from: http://myclassroomonline.com

Kenrick, D. T., Neuberg, S. L., & Cialdini, R. B. (2006). Social Psychology: Goals in Interaction, 4th Edition. [VitalSource Bookshelf version]. Chapter 5:  Attitudes and Persuasion.  Retrieved December 22, 2014, from http://digitalbookshelf.argosy.edu/books/0558220088/id/ch05

Kenrick, D. T., Neuberg, S. L., & Cialdini, R. B. (2006). Social Psychology: Goals in Interaction, 4th Edition. [VitalSource Bookshelf version]. Chapter 6:  Social Influence: Conformity, Compliance, and Obedience.  Retrieved December 22, 2014, from http://digitalbookshelf.argosy.edu/books/0558220088/id/ch06

Expectations for the Research Paper

Expectations for the Research Paper

“We know what we are but not what we may be.”  ~Ophelia in Hamlet

Overview

In this course, you will write a paper that makes use of the five general perspectives on human behavior – biological, learning, social and cultural, cognitive, and psychodynamic influences – to explain how a relationship begins, develops, and is maintained. Compare and contrast the impact of those perspectives on behavior in a love relationship – any relationship you choose – but one that shows a loving interaction between two people, such as spouses.

NOTE: Work completed for other courses is not acceptable for use in this class.

Format

You need at least 3 pages, double-spaced, for this.  Spelling and grammar count! Take time to organize your thoughts and develop a clear and coherent essay.

Calculate the obtained z. Do you reject or fail to reject the null hypothesis?

Assignment 2: Conducting a z-Test

A researcher predicts that watching a film on institutionalization will change students’ attitudes about chronically mentally ill patients. The researcher randomly selects a class of 36 students, shows them the film, and gives them a questionnaire about their attitudes. The mean score on the questionnaire for these 36 students is 70. The score for people in general on this questionnaire is 75, with a standard deviation of 12. Using the five steps of hypothesis testing and the 5% significance level (i.e. alpha = .05), does showing the film change students’ attitudes towards the chronically mentally ill?

  1. What does it mean to set alpha at .05?
  2. What is your null hypothesis? Alternate hypothesis?
  3. Is this a one-tailed or two-tailed hypothesis?
  4. What is the critical z?
  5. Calculate the obtained z. Do you reject or fail to reject the null hypothesis?
  6. State in words what you have found.

References:

 

Feist, Jess, and Gregory Feist. Theories of Personality, 7th Edition. McGraw-Hill Learning Solutions, 2008. VitalBook file.  Retrieved from:  http://digitalbookshelf.argosy.edu/books/007-7376714/id/ch04; /ch06; and, /09

Franzoi, S. L. (2011).Psychology: A discovery experience. Australia: South-Western Cengage Learning.

Hurst, L. C. (1982). What was wrong with Anna O? Journal of the Royal Society of Medicine75(2), 129–131.

Weiten, W. (2012).Psychology: Themes and variations. Belmont, Calif: Cengage/Wadsworth.

Document For Paid Assignment CT5

Dissatisfied employees

often act out.

0rganizational <itizenship behaviors (0(Bs) Behaviors that are not

paft of an employee’s lob but

which make the organization a

better place to work (e9.,

helping others, staying lae).

include gossip, playing negative politics, harassment, incivility, workplace violenc.

harassmJnt, and-bullying. Behaviors aimed at the organization include theft and sabc-

tage. Though such behaviors are not limited to unhappy employees, they provide n’ar..

foi e-ploy:ees to “get back” at the organization or the coworkers they believe ar’ responsible for their lack of happiness.

For example, Cropanzano and Greenberg (L997) found that employees who rve:.

unhappy with the way in which they were treated by their supervisors had a:. increased likelihood of stealing from their employers. The interesting finding of th.’

study was that the employees tended to take things that were of value to the organr-

zation but not to them. ihat is, they didn’t steal because they wanted an item, the” stole because they wanted to hurt the organization’

lack of 0rganizational Gtizenship Behaviors

Employees who engage in organizational citizenship Behaviors (ocBs) are motivate:

to help the organization and their coworkers by doing the “little things” that they are nc:

required to dJ. Examples of OCBs include staying late to get a project done, helping . co*o.L”, who is behind in her job, mentoring a new employee, volunteering for commi:-

tees, and flying in coach when the employee might be entitled to-first class’

Not surpiisingly, a meta-analysis has demonstrated that job satisfaction is relatec

to OCBs. That is, employees who are satisfied with their jobs and committed to the

organization u.” -o.” lik”ly to “go the extra mile” than are employees who are dissat- isfld wltn their jobs (LePine et a1.,2002). Also not surprisingly, meta-analysis resul[‘ show that there is a negative correlation between OCBs and employee counterproduc-

tive behavior (Dalal, 2006).

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feel management is mistreating them that their commitment decreases. And, say these critics, you can’t get that commit- ment back simply by “bribing” them with bonuses, incentives, or pay increases. The leaders of today, the critirs say, don’t want to give more freedom to employees to make decisions; they find it easier to fire employees for mistakes than offering them additional training to perform better, and leaders don’t want to take the time to learn better management techni- ques, because, to them, time away from work means money out of their own pockets.

Supporters of such incentives say that part of organiza- tional commitment is getting better performance out of employees, reducing absenteeism, and reducing turnover. They see nothing wrong in rewarding employees for doing a good job, being at work, and staying at work. Ultimately, these incentives meet the goal they are intended for. So, if such incentives work, why not use them? Proponents counter

the argument that management uses incentives instead of

finding better ways to treat employees by arguing that incer. tives are one way of treating employees better.

What Do You Think?

r Do you think that incentives are a form of bribery? lf so, do you think ifs unethical for companies to do this?

r What would keep you at a (ompany for a longer period? Would incentives such as an Attendance Reward Program u end-of-the-year bonuses make a difference in whether you

left a job?

Do you think that using such incentives is a way for leaders b ignore what they should be doing to make things better frr the employees?

What are some other ethical dilemmas that might occur by

offering incentives to increase commitment or job

satisfaction?

Chapter Summary

In this chapter you learned:

r Satisfied and committed employees are more likely to have better performance have lower turnover, miss fewer days of work, be more motivated, engage in o::.- nizational citizenship behaviors, and be less likely to engage in counterproducti’.. work behaviors.

I Employees are more likely to be satisfied with their jobs if there is a good fit between their needs and what the job and organization offers, if they are treatec fairly, if their coworkers are satisfied, and if the job is not stressful.

I Absenteeism is a problem both in the US and in other countries. I Absenteeism can be reduced using financial incentives and recognition prograr:-.

reducing job-related stress, having clear policies, disciplining employees who m… work, and using wellness programs to reduce illness.

r Employees are likely to leave an organization if they lack advancement opportu- nities, have needs or expectations that are not met, are not treated fairly, or wan: : escape from negative working conditions.

Questions for Review 1.

2. 3. 4. 5.

Are some employees “destined” to always be dissatisfied with their job? Why or why not? ‘What do most employees value and need in a job? Is it possible to treat all employees equitably? Why or why not? ‘What is the best way to improve employee attendance? Which measure of job satisfaction is best? Why?

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