case study marketing 410 – My Nursing Experts

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“E-commerce is rapidly changing the way consumers buy groceries,” said Joseph Nemia, head of asset-based lending at TD Bank. “Traditionally, the industry catered to consumers shopping at brick-and-mortar stores, but this is changing with the use of technology and mobile devices offering options of online ordering, buy-online pick-up in-store and home delivery. To remain competitive, grocers need to invest in channels that deliver speed, convenience, and savings for consumers.”
https://chainstoreage.com/grocers-remain-optimistic-despite-disruption

“Amazon.com Inc. is preparing to open Amazon Go supermarkets and pop-up stores, an expansion of the companyâ€s cashier-less ambitions that includes the possibility of licensing the technology to other retailers. The new store formats and licensing initiative could launch as soon as the first quarter of 2020, according to a person familiar with the project. “
https://www.bloomberg.com/news/articles/2019-11-20/amazon-go-cashierless-supermarkets-pop-up-stores-coming-soon
after watch video

Answer the following questions:

How is Amazon with the Amazon Go stores disrupting the retail/groceries market?
What other technologies or competitors are disrupting this market?
How are retailers and grocers responding to these market disruptions?

You have been hired by Publix as a marketing consultant. Although Publix enjoys a dominant market presence in the Southeast region of the US, and has strategically saturated geographic locations with its supermarkets, there’s always the constant threat from Walmart, Target, and Amazon’s Wholefoods.
After answering questions 1-3 above, based on additional research on the subject matter, provide a 1.5 – 2 page strategic proposal for how Publix can ADAPT and RESPOND to these changes in consumer behavior, regarding retail and most importantly, grocery-shopping.
Remember, be strategic!
ALL points gained from this Case Study can be transferred to the lowest-scoring Exam (either Midterm or Final). A total of 20 points can be added/transferred to one (only one) of the Exams.

APA FORMAT
TURN-IT-IN ENABLED

Proper title page and a MINIMUM of 5 additional References required
 
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