What are your thoughts on the Boz and other athletes who self-brand themselves?
If you have access to ESPN or Netflix, you will watch the ESPN 30 for 30: Brian and the Boz. How did the “30 for 30: the Boz” relate to brand image and living the brand promise? What are your thoughts on the Boz and other athletes who self-brand themselves? What are the benefits, limitations, […]


