Wide cost of capital for analyzing capital expenditures

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EXXONMOBILExxonMobil ( XOM) is one of the half- dozen major oil companies in the world. The firm has four primary operating divisions ( upstream, downstream,chemical, and global services) as well as a number of operating companies that it has acquired over the years. A recent major acquisition was XTO Energy, which was acquired in 2009 […]

Global marketing environment affect this company

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Search for one international company (please write about Johnson & Johnson) and evaluate (I) how the global marketing environment affect this company(i.e. economic, trade, social & cultural, political environment) and (II) decisions related to the global marketing mix (i.e. brand and product decisions, pricing,channels, marketing communications). Please refer to the theories and models (from the […]

Value proposition

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How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation). Highlight each theory/example (around 700 words)competitive advantagevalue propositionfocusstandardization (globalization)global localization (Adaptation)Concentration of Marketing Activitieso […]