How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation). Highlight each theory/example (around 700 words)
Branding Strategies
Global brand development
Strategic alternatives in global Marketing: extend, adapt, create
Global Pricing (objectives and strategies)
Market Skimming
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How has the importance of global marketing changed in the last decade and which changes can be expected due to the current situation? Reflect on at least five theories/models and bring at least five practical examples (pay attention to correct citation). Highlight each theory/example (around 700 words)
Sourcing
Product in the marketing mix (concepts, warranties, packaging, labeling, aesthetics etc.)
Brand Image
Brand Equity
Local vs. International products and brands
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