THE IMPACT OF THE COVID-19 CRISIS ON LUXURY CAR MANUFACTURERS’ MARKETING AND SALES STRATEGIES IN THE USExplore a research topic in either a quantitative or qualitative domain. They will develop their critical application of the research process, with the initial stage of development and definition of research aim and objectives, and a subsequent collection and […]
1. Explain how blood is grouped using the ABO typing system.
2. Explain how blood is grouped using the Rh typing system.
3. Describe the different types of blood transfusions.
4. Consider what would happen if a blood mismatch occurred and a patient with type B blood received a transfusion of type A blood.
5. What is “golden blood” and why is it so precious?
6. Explain why those with type AB blood are considered “universal recipients” and those with type O blood are considered “universal donors.”
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Scenario
Fitbit has been around since 2007. Complaints are on the rise as the customer service department is outsourced and only consists of a chat feature. Sales have started to decline as bad reviews increase.
One of the suggestions to boost sales and retain existing customers was to bring customer service back in house. This creates the need for a $2 million-dollar call center to house 60 call, chat, and email agents. You are the financial manager and therefore must review the capital structure strategy for this project, review all the financial risk associated with the project, and analyze the budget to decide if the organization will accept or reject the proposed project.
Instructions
In Microsoft Word, write a recommendation that addresses the following:
Discuss Fitbit’s organizational structure from production to current customer service.
Explore all the financial risk associated with this project
Analyze the provided financial statements for budgeting and savings methods
Recommend project be accepted or rejected with detailed reasoning
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Scenario
You are the new marketing manager for a beverage company, May Beverage Company. May Beverage Company has a plethora of beverages under their belt, but they have been refreshing some of their beverages. There’s going to be a team meeting with presentations about what changes were made during the refresh. Your first task given to you from your boss is to create a consumer buyer profile for one of the beverages that has undergone a refresh. You will give the consumer profile in a “sales pitch” style presentation in the next team meeting with all of the sales managers to support your idea.
Instructions
In a Microsoft PowerPoint presentation, create a sales pitch discussing the following:
Slide 1- Title slide
Slide 2- Describe the new beverage changes
Slide 3- Explain the importance of creating a consumer buyer profile and its components
Slide 4- Explain the consumer buyer profile for the refreshed beverage
Slide 5- What is the new marketing strategy for the new refreshed beverage based on the consumer buyer profile?
Slide 6- Any additional slides needed to sell your new concept for the refreshed beverage
Slide 7- Conclusion- Asking for the “buy in” or support for your concept
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