The “Talk to Chuck” Advertising Campaign (HBS)

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Case Discussion: Charles Schwab & Co., Inc.: The “Talk to Chuck” Advertising Campaign (HBS)
Questions for discussion: Focus on evaluating the success of the recently launched “Talk to Chuck” advertising campaign. Test market results should facilitate discussion of advertising objectives, message strategy, media selection, and performance measures.
Important issues to consider:
• What circumstances motivated the development of the TTC campaign?
• Evaluate the company strategy behind the TTC campaign?
• How effective was the TTC test market?
• Would you support the budget request for 2006?
Market Test Calculations: Analyze the market test results on tracking metrics and net new assets to decide whether to extend the campaign nationwide
 
 
 
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Ageism witnessed in healthcare

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Discussion 1 nurs 3325
Readings from
Carol A. Miller Nursing for Wellness in Older Adults
Chapter 1: Seeing Older Adults Through the Eyes of Wellness
Chapter 2: Addressing Diversity of Older Adults
Chapter 3. Applying a Nursing Model for Promoting Wellness in Older Adults
Chapter 5. Gerontological Nursing and Health Promotion
Chapter 7. Health Care for Older Adults in Various Settings
Chapter 8. Assessment of Health and Functioning
Instructions:
Respond to these questions, including references to your readings on ageism.
What is one example of ageism that you have witnessed in healthcare?
How do you think ageism affects older adults?
What do you think nurses can do to stop ageism in healthcare settings?
 
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ACCESS TO AFFORDABLE CARE AND ORGANIZATIONAL PROPERTY

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What is the responsibility of health care administrators to work towards, as part of their organizational policy, access to affordable care? How does this relate to community benefit spending? Sample Solution

The Nurse’s Role in Informatics

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In this writing assignment, you will explain the role of the nurse with respect to informatics.
Step 1 Read each of the following scenarios:
Scenario 1: Helen has recently graduated from nursing school and passed her boards. Last week, she completed her orientation period on the medical
nursing unit at Good Samaritan General Hospital.
Scenario 2: Paul is a registered nurse in the neurosurgery unit at Good Samaritan General Hospital. He has been a staff nurse for ten years and provides
direct patient care. In addition, Paul chairs the unit’s nursing council to improve patient care.
Scenario 3: Lisa is a nurse manager and leads the medical intensive care unit and surgical intensive care unit at Good Samaritan General Hospital. She is
responsible for the day-to-day operations, staff adherence to policies and procedures, staffing, and payroll.
Step 2 Explain the role of the nurse with respect to informatics in each scenario. Write a one- to two-page paper in which you discuss the role of each nurse
in informatics. Use the following questions as guidelines:
How does the nurse in each scenario use informatics in his or her work?
What is the nurse in each scenario responsible for as it pertains to informatics?
 
 
 
 
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