Module 6 Assignment: Strategy Implementation
Welcome to Module 6! Strategic momentum entails putting strategies to work, strategy evaluation and control, and strategic awareness. Implementation requires that strategic managers shape and coordinate the value chain components and ensure that the organization’s action plans are direct to selected strategies. This module addresses the development of implementation plans through either maintaining or changing the pre-service, point-of-service, and after-service strategies.
Assignment Description:
For this assignment, based on your Chapter readings for this module, create an essay discussing the following:
- Explain the linkage between internal environmental analysis and the value-adding service delivery and support strategies.
- How are the value-adding strategies linked with action plans?
- How does the marketing of a service differ from the marketing of a physical product (good)?
- Length: 1500-2000 words.
- Structure: Include a Title page in APA style.
- References: Include at least two scholarly sources, in addition to the textbook and provided material.