ANOVA: Case Problem Touristopia Travel
Prior to beginning work on this discussion forum, watch the Week 4 Introduction
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Step 1: Read:
- Review Case Problem 3: TourisTopia Travel
Download Case Problem 3: TourisTopia Travel from Chapter 13 in the ebook.
Step 2: Do:
- Run the ANOVA: Two-Factor with Replication statistics for the Data File TourisTopia (Chapter 13) using the video How to Add Excel’s Data Analysis ToolPak
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In a managerial report,
- Use descriptive statistics to summarize the data from Triple T’s study. Based on descriptive statistics, what are your preliminary conclusions about whether the time spent by visitors to the Triple T website differs by background color or font? What are yourpreliminary conclusions about whether time spent by visitors to the Triple T website differs by different combinations of background color and font?
- Explain whether Triple T has used an observational study or a controlled experiment.
- Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three background colors. Include both factors and their interaction in the ANOVA model, and use a=.05.
- Use the data from Triple T’s study to test the hypothesis that the time spent by visitors to the Triple T website is equal for the three fonts. Include both factors and their interaction in the ANOVA model, and use a=.05.
- Use the data from Triple T’s study to test the hypothesis that time spent by visitors to the Triple T website is equal for the nine combinations of background color and font. Include both factors and their interaction in the ANOVA model, and use a=.05.
- Discuss whether the results of your analysis of the data provide evidence that the time spent by visitors to the Triple T website differs by background color, font, or combination of background color and font. What is your recommendation?