What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?

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Compare and contrast new social media marketing trends with more traditional forms of advertising.

Instructions

We have been looking at successful ad campaigns using social media. Let’s apply this directly and see how this compares with older methods of advertising.

Choose a recent social media campaign, possibly one you interacted with. Below are some possible examples:

  • ALS #IceBucketChallenge
  • Always #LikeAGirl
  • Coca-Cola #ShareaCoke
  • IKEA bookbook video
  • McDonald’s Super Bowl 2015
  • Taco Bell #OnlyInTheApp
  • Virgin America Boo videos

Then consider an older commercial, before social media was (as big) an influence. You can look at famous ads on Youtube.

In a minimum of 3 pages, please do the following:

  • Provide an introduction with a summary of the ads you have chosen, and an explanation of what the stated intent behind the ad is.
  • From there, look at what the ad actually says (like a beer ad might actually be demonstrating that women are sex objects).
  • Describe how social media plays into the intent and the actual message. What’s different between the two you chose?
  • What made the ads successful (or not successful)?
  • What ideas and opinions do you have about the product or brand after reviewing the ads?
  • What can we learn about how businesses use Twitter, Facebook, Linked In, etc. to communicate, network, broaden their customer base, and promote their products/services?
  • Summarize your analysis.

  Post an explanation of “the dichotomy between micro and macro” practice. ·      Then, describe how micro practice has come to dominate the social work profession.

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Discussion 1: Resiliency

Do you ever feel trapped by circumstances that you sense you are powerless to change? As a social worker, you can anticipate having to regularly address clients who feel trapped in adverse circumstances and have no clear direction on how to improve their situations. How do you address the needs of such a client?

 

Zastrow and Kirst-Ashman (2016) define resiliency as “the ability of an individual, family, group, community, or organization to recover from adversity and resume functioning even when suffering serious trouble, confusion, or hardship” (p. 17-18). For this Discussion, you apply the concept of resiliency to the real life scenario of Talia Johnson.

 

To prepare for this Discussion, review the major concepts from your HSBE I course (Chapters 1–9 in Zastrow and Kirst-Ashman). Then, view the media about Talia Johnson’s visit with her social worker. As you reflect on the readings this week, imagine you are Talia Johnson’s social worker and consider how you might apply the concept of resiliency to Talia’s case. Also, consider how you might apply the concept of resiliency to social work practice in general.

 

Post a Discussion that includes the following:

  • ·      An explanation about how you, as Talia’s social worker, might apply the concept of resiliency to Talia and her situation
  •  
  • ·      Examples from the case study of Talia and the resources to support your strategy

 

  •       An explanation of how you might apply the concept of resiliency to your social   work practice.

 

References: (please use at least 2 or more)

 

Laureate Education (Producer). (2013). Johnson family: Episode 5 [Video file]. Retrieved from https://class.waldenu.edu

 

Zastrow, C. H., & Kirst-Ashman, K. K. (2016). Understanding human behavior and the social environment (10th ed.). Boston, MA:  Cengage Learning.

 

 

 

 

 

Discussion 2: Micro vs. Macro Practice

The foundation of the social work profession is rooted in two levels of social assessment and reform. One is the individual, or micro, approach, which examines the needs of the individual living in poverty and explores how trained social work professionals could assist the individual in overcoming barriers to economic self-sufficiency. The other approach, which occurs simultaneously, is a macro, or larger environment, approach. This approach identifies and influences changes in the larger systems (education, economic, etc.) to improve self-sufficiency. The social work profession incorporates both approaches and trains professionals to intervene effectively at both levels of practice.

 

For this Discussion, review this week’s resources. Then, reflect on the dichotomy between micro and macro practice. Next, think about how micro practice has come to dominate the social work profession.

 

  • ·      Post an explanation of “the dichotomy between micro and macro” practice.
  • ·      Then, describe how micro practice has come to dominate the social work profession.

 

References: (please use at least 2 or more)

 

Popple, P. R., & Leighninger, L. (2015). The policy-based profession: An introduction to social welfare policy analysis for social workers. (6th ed.). Upper Saddle River, NJ: Pearson Education.

 

 

 

Steen, J. A. (2012). Critical thought within the social welfare policy course. Journal of Teaching in Social Work, 32(1), 14–28.

explain the research presented in your poster, you will be creating a 3- to 5-minute screencast video. You may use any screencast software to create this video.

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Poster presentations at conferences are effective methods of communicating research findings. The discussion of the research being presented is a key element in poster conferences. During professional conferences, poster presenters speak with other psychology professionals providing insights into the information offered within the poster as well as explaining key elements of the research findings. See the PSY699 Poster submission guidelinesPreview the documentfor templates and guidelines to aid in the creation of your poster.

For this week’s discussion, you will be submitting a link to your Pathbrite folder where your colleagues will find your poster presentation along with a brief detailed explanation of the materials included in it. Poster presentations are typically informal affairs with limited time for presenters to provide extra information. In keeping with this, your explanations of the materials will be limited to specific parameters. To explain the research presented in your poster, you will be creating a 3- to 5-minute screencast video. You may use any screencast software to create this video. (For further assistance with specific free-use screencast software please see the Quick-Start Guide for Screencast-O-Matic (Links to an external site.)Links to an external site.) Within the screencast video, you will create a voice over that will point out unusual, unique, and important aspects of the research presented in the poster. Be certain to visually indicate the specific sections or headers where the elements are located to guide your viewers through the materials. The link to the screencast will be attached to the poster page within your Pathbrite Portfolio so that your colleagues may interact with your insights into the materials.

Include the link to your Pathbrite Portfolio page with your completed poster and screencast link in your initial post prior to Day 3.

Note to Students: This assignment requires that you produce a visual presentation, supply a spoken audio narrative, and to listen the audio narrative of others.  Note you are also asked to provide a transcript of your presentation.  If you have a documented disability accommodation that might interfere with your ability to complete this assignment you may contact your instructor to develop a comparable alternative assignment.  If you have other issues that you feel may be a barrier to your ability to complete this course or this assignment please contact the Office of Access and Wellness at: access@ashford.edu.

Does the author properly explain the results without excessive certainty? Do they clearly sum up the major findings?

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there are going to be two articles, one is the Social Anxiety Disorder and Memory for Positive Feedback which you will be the critiquing, the second one is the article that will help you understand what I am looking for

1. Project 1: Critique an empirical article

All I want you to do is critique the Social Anxiety Disorder and Memory for Positive Feedback article, summary the main point and answer the bulletin point questions.

The critique will be 1-2 pages in length, typed, and double-spaced, 1-inch margins. Please make sure your full name, the class number, and “Article Critique” appear at the top of the page (nothing else). The body of the critique will begin with a summary paragraph of between 5-8 sentences, summarizing the major points of your critique. Below that, you will provide bullet points that address the following:

· What was the major research question or questions the authors were interested in examining?

· What were the independent and dependent variables in the study?

· What kind of research design was used in this study?

· What were major strengths of the research design?

· What were limitations of the research design?

· Describe all threats to internal validity that you can identify.

· Describe all threats to external validity that you can identify.

· Were the conclusions of the study in the Discussion section appropriate given the threats to validity you listed?

· If you were to change one aspect of the design or conduct of this study, what would you change and why?

Things to consider when critiquing the work of others

· Tone: Be respectful, sensitive, and positive where you can. Never demean someone, nor act as if you know all the answers. Avoid all superlatives

· Purpose: Try to understand what the researcher is trying to do. Make specific and clear constructive criticisms and suggestions based on that understanding. Avoid generalities.

· Balance: Put all specific criticisms in the context of an appreciation for the big picture, the overall purpose of the research. Also, make note of strengths and the positive aspects of the study and write-up.

· Rationale: Are you clear from the introduction what the rationale for the study is, and is the rationale logical and clear? If not, why, what is missing?

· Method: Is the method clear, appropriate, and adequate? What are the major potential confounds given these method choices?

· Discussion: Does the author properly explain the results without excessive certainty? Do they clearly sum up the major findings? Are the limitations of the results, given their design decisions, appropriate? Do they suggest future directions and are those directions logical and clear based on the results?