Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research.  Relate characteristics of the communicator, the message, and the target audience. 

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Week 3 – Assignment

The Art and Science of Persuasion

Read Harnessing the Science of Persuasion (Cialdini, 2001).  Consider this source as you complete the Assignment.

  1. Part I:  Examples
    1. Assemble advertisements, commercials, or personal experiences/observations that illustrate each of the six fundamental principles identified in Cialdini (2001).  Do not use examples from your textbook.
      • Submit “Part I”, a separate document with the examples you located.  Preferably, copy and paste print media examples, along with proper citation information; links are acceptable for broadcast or electronic media (television, internet, etc.).  If neither images nor links are available (e.g., in the case of a personal observation or experience), a brief description will suffice.  Label your examples clearly and provide a one paragraph explanation for each.
  2. Part II:  A Social Psychological Analysis of _______
    1. Explain in-depth how social psychological principles of persuasion are relevant for one of your selected advertisements, citing relevant research.  Relate characteristics of the communicator, the message, and the target audience.
    2. Formulate a plan to intentionally enhance persuasiveness.  What are various alternative techniques one might employ effectively?
      • Submit “Part II”, structured as a paper and written in APA style.

The Art and Science of Persuasion paper

  • Must include Parts I and II.
  • Must be 3 to 5 double-spaced pages in length (including Part I, but not including title and references pages from Part II) and formatted according to APA style (Links to an external site.)Links to an external site. as outlined in the Ashford Writing Center (Links to an external site.)Links to an external site..
  • Must include a separate title page (Links to an external site.)Links to an external site. with the following:
    • A header
    • Title of paper
    • Student’s name
    • Course name and number
    • Instructor’s name
    • Date submitted
  • Must begin with an introductory paragraph (Links to an external site.)Links to an external site. that has a succinct thesis statement (Links to an external site.)Links to an external site..
  • Must utilize academic voice (Links to an external site.)Links to an external site..
  • Must address the topic with critical thoughtPreview the document.
  • Must end with a conclusion (Links to an external site.)Links to an external site. that reaffirms the thesis.
  • Must use at least five peer-reviewed scholarly sources.  Additional scholarly sources are encouraged.
    • Be sure to integrate your research (Links to an external site.)Links to an external site. smoothly rather than simply inserting it.
    • In general, paraphrase (Links to an external site.)Links to an external site. material rather than using direct quotes.
    • The Scholarly, Peer Reviewed, and Other Credible SourcesPreview the documentView in a new window table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
  • Must document all sources in APA style as outlined here (Links to an external site.)Links to an external site. and here (Links to an external site.)Links to an external site..
  • Must include a separate reference page (Links to an external site.)Links to an external site. that is formatted according to APA style.
  • Must be submitted to Grammarly (Links to an external site.)Links to an external site. for review and correction prior to submitting.

Submitting to Grammarly:
Grammarly is your personal editor that can act as that second set of eyes and catch those errors before you submit your assignment.  It takes approximately 5 minutes to set up an account and after that, you simply download your written submission and wait for the magic.  This service is open 24/7, for you night owls hoping for a final proofread before submitting your work.  Grammarly will then provide you with a detailed roadmap for improvement.

Grammarly Resource: 
Before you submit your written assignment, review the The Grammarly Guide: How to Set Up & Use Grammarly (Links to an external site.)Links to an external site. tutorial, set up a Grammarly account (if you have not already done so), and use Grammarly to review a rough draft of your assignment. Then carefully review all issues identified by Grammarly and revise your work as needed.

To use Grammarly:

  • Go to https://app.grammarly.com/ (and log in if needed).
  • Click on “Upload” (located under “New”) and upload your paper.
  • Grammarly will scan your paper for errors and issues.
  • To read about the errors Grammarly found, click on the ▼expand button.
  • To accept Grammarly’s suggestion, click on the green wording suggestion (if applicable).
  • To ignore Grammarly’s suggestion, click on the “x” or the “ignore” button.
  • Finally, once you have made all of your corrections, click on the ↓ downward arrow icon in the left navigation pane and select “Download.”  This will create a Word document with your corrections.  Note: You might have to remove or delete any lingering track changes or comment bubbles before submitting your paper.

Need writing help? The Writing Center offers 24/7 live chat and paper review to all students! Just click on the Writing Center tab in the left column of the classroom to access these services.

You can also email the Writing Center directly! writing@ashford.edu .

We look forward to hearing from you!

The Learning Services Writing Center
Carefully review the Grading Rubric (Links to an external site.)Links to an external site. for the criteria that will be used to evaluate your assignment.

Discuss and provide original examples from your own life, of each of the following three sources of high need for achievement:  its socialization influences, its cognitive influences, or its developmental influences. 

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6 pages plus a title and reference page

1. Motivation arises from both internal motives (i.e. needs, cognitions, emotions) and external events (i.e. incentives, consequences, social contexts).  Is one of these sources of motivation more potent or more effective in motivating people than is the other?  Are people primarily motivated by internal motives or by external events, or are people motivated about equally by internal motives and external events? Justify your response by giving examples from your own life.

2. Selecting one physiological need (e.g. hunger, thirst, sex) as an example, explain, how the biological beginnings of this need eventually manifest themselves as a psychological drive in a person’s subjective awareness.  In other words, explain how a biological event becomes a psychological motive. Give an original example to support your explanation.

3. How does self-determination theory explain how external events (e.g. rewards, praise) sometimes produce positive effects on motivation but other times produce negative effects? Give an original example to support your explanation.

4.  Learned helplessness theory relies on the components of contingency, cognition, and behavior to explain the motivational dynamics underlying helplessness.  Explain what these three components mean and provide an original illustrative example of each.

5.  Consider the origins of the need for achievement. Discuss and provide original examples from your own life, of each of the following three sources of high need for achievement:  its socialization influences, its cognitive influences, or its developmental influences.

6.  Differentiate the motivational and performance-based advantages versus disadvantages for performers who adopt a short-term goal (e.g., eat less than 2000 calories today) versus performers who adopt a long-term goal (e.g. lose 20 pounds this year) and offer a recommendation as to whether performers should adopt a short-term or a long-term goal. Explain/justify your recommendation.

Discuss some of the challenges associated with organizations that are replete with corruption like racism and discrimination from a Christian and biblical worldview.    

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Note: Your assignment will be checked for originality via the SafeAssign plagiarism tool.

For each article critique, you will select 2 peer-reviewed articles no older than 5-10 years. you will write a paper critique that is at least 4 pages in current APA format.

 

Article Critique 1

Locate 2 peer-reviewed articles no older than 5-10 years about ethics in policing administration. Provide an in-depth discussion of the findings in each article.

1. Based on your critique of the literary pieces, what might an ethical organization look like?

2. Specify the characteristics of training, leadership, and employees that might be expected in an ethical police organization.

3. Review the biblical themes in the presentation titled: “Police (Part 1)” found in the Module/Week 2 Reading & Study folder.

4. Discuss some of the challenges associated with organizations that are replete with corruption like racism and discrimination from a Christian and biblical worldview.

 

What are peer-reviewed articles?

Use sources BEYOND the textbook. Push yourself with your research.

Peer-reviewed articles are articles that have been expertly reviewed by practitioners in the field.

These articles are some of the best sources for research.

Please visit the University Library

You can actually filter by “peer-reviewed articles” when you are searching journal articles in databases using the “advanced search feature”

You can also filter by year to ensure you are using the most recent research available.

**i attached my original paper for what needs to be corrected

Design an experiment so that you could test this theory with different age ranges of babies to asses the progression of color perception Make sure you pay attention to the research basics from Chapter 1, and clearly include your i.e., independent variables, dependent  variables).

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Approx. 1000 words  is ~ 4 pages in length

Follow basic APA formatting i.e. 12pt font (Times or Arial), double spaced, 1 inch margins. You do not need a cover page but you must cite references in APA style.

Be clear, and concise, but thorough in order to expect full points.

 

This activity reinforces students’ knowledge and understanding of infants’ sensory and perceptual abilities and provides an opportunity for students to apply this knowledge. 

Color Perception in Infancy

As Santrock mentions in the text, the visual system continues to develop after birth. It appears that experience is necessary for visual development to progress, and recent research suggests that experience may be equally important for color perception. In one study, infant monkeys were raised in a room with only monochromatic illumination for almost a year (Sugita, 2004). These monkeys were able to match colors after extensive training, but their judgments were significantly different from those of infant monkeys who were not raised in the same environment. This suggests that early experience is important in the development of color perception.

Research with human infants suggests that although human newborns (ranging from 1 to 7 days of age) are able to discriminate between certain colors, their ability to discriminate is vastly different from that of adults (Adams & Courage, 1998). The excitation purity levels that were necessary for infants to detect a difference between the colors green, red, and yellow from white were significantly higher than those necessary for adult perception. This research suggests that neonatal color vision is quite poor.

References:

Adams, R. J., & Courage, M. L. (1998). Human newborn color vision: Measurement with chromatic stimuli varying in excitation purity. Journal of Experimental Child Psychology, 68, 22–34.

Sugita, Y. (2004). Experience in early infancy is indispensable for color perception. Current Biology, 14(14), 1267–1271.

Design an experiment so that you could test this theory with different age ranges of babies to asses the progression of color perception Make sure you pay attention to the research basics from Chapter 1, and clearly include your i.e., independent variables, dependent  variables). You must include a clear theory and hypothesis – and clear method for testing.

Think about using toys, bedding, easy to access household things to manipulate for your experiment

Use theory to support your experiment and make sure you support your theory with empirical support