Develop six questions for your survey. Keep in mind that you will not be conducting the survey by mailing or e-mailing questionnaires.

Develop six questions for your survey, to be used in an electronic survey generator.

Required Resources

The following resources are required to complete the assessment.

Capella Resources

Click the links provided to view the following resources:

  • Data Collection Template.

SHOW LESS

Suggested Resources

The following optional resources are provided to support you in completing the assessment or to provide a helpful context. For additional resources, refer to the Research Resources and Supplemental Resources in the left navigation menu of your courseroom.

Library Resources

The following e-books from the Capella University Library are linked directly in this course:

  • Naghshpour, S. (2012). Statistics for economics. New York, NY: Business Expert Press.
    • Chapter 1, “Descriptive Statistics,” pages 1–28.
  • Urdan, T. C. (2005). Statistics in plain English (2nd ed.). Mahwah, NJ: Lawrence Erlbaum.
    • Chapter 1, “Introduction to Social Science Research and Terminology,” pages 1–6.
Course Library Guide

A Capella University library guide has been created specifically for your use in this course. You are encouraged to refer to the resources in the MAT-FP2001 – Statistical Reasoning Library Guide to help direct your research.

Internet Resources

Access the following resources by clicking the links provided. Please note that URLs change frequently. Permissions for the following links have been either granted or deemed appropriate for educational use at the time of course publication.

  • Easton, V. J., & McColl, J. H. (n.d.). Statistics glossary. Retrieved from http://www.stats.gla.ac.uk/steps/glossary/index.html
    • Basic Definitions.
    • Presenting Data.
    • Sampling.
  • Lane, D. M. (n.d.). Online statistics education: A multimedia course of study. Retrieved from http://onlinestatbook.com/2/index.html
    • Introduction.
  • StatTrek.com. (2014). Statistics tutorial. Retrieved from http://stattrek.com/tutorials/statistics-tutorial.aspx
    • What Are Variables?
    • Probability Distributions: Discrete vs. Continuous.
    • Survey Sampling Methods.
    • Introduction to Survey Sampling.
    • Stratified Random Sampling.
    • What Is Cluster Sampling?
  • StatSoft, Inc. (2013). Electronic statistics textbook. Tulsa, OK: Author. Retrieved from http://www.statsoft.com/Textbook
    • Getting Started With Statistics Concepts.
Bookstore Resources

The resource listed below is relevant to the topics and assessments in this course and is not required. Unless noted otherwise, this resource is available for purchase from the Capella University Bookstore. When searching the bookstore, be sure to look for the Course ID with the specific –FP (FlexPath) course designation.

  • Bennett, J. O., Briggs, W. L., & Triola, M. F. (2014). Statistical reasoning for everyday life (4th ed.). Boston, MA: Pearson.

Assessment Instructions

Note: Do not complete this assessment until you have received faculty feedback on Assessment 1.

Define your data collection strategy, which includes developing survey questions. To allow you to focus your time and effort on the actual survey tool and analysis, this course uses a software program to provide the data. Using technology to generate survey data causes hypothetical restrictions in your survey design. As a result, the number and type of questions you write for your survey must follow the Data Collection Template (linked in the Resources under the Required Resources heading) for this assessment.

Note: After you submit your survey questions, your instructor will provide feedback on them. When you receive feedback, you can proceed with data collection using the Survey Data Generator in Assessment 3.

Directions

Develop six questions for your survey. Keep in mind that you will not be conducting the survey by mailing or e-mailing questionnaires. Your survey responses will be determined by an electronic survey generator, which accepts only certain types of questions; therefore, the types of questions you can ask for this assessment are very specific and must adhere to the guidelines listed below. In the future, as you design surveys to solve problems or answer key questions in your professional life, you will likely draw from a broader range of question types.

Guidelines for the Questions
  • All six survey questions should be stated in question form. They should be written like they are being asked directly to a survey participant. For example, you would ask “How many cats do you own?” rather than stating “The number of cats owned.”
  • The first four questions (1–4) must be binary—that is, they have only two possible responses. Examples of this are yes/notrue/false, and male/female (to name a few).
  • The last two questions (5 and 6) must be quantitative. These questions have to elicit a single numeric response. Survey participants can respond with only one number.
  • There are certain types of questions that are not within the parameters of the project. The following types of questions cannot be asked:
    • Do not ask questions where survey participants have to explain something. This includes short answer and fill-in-the-blank questions.
    • Do not use a Likert scale. That is where a participant would choose from responses such as strongly agreeagreeneutraldisagree, and strongly disagree.
    • Avoid questions where a participant chooses a number on a scale, such as 1 to 10 or 1 to 5.
    • Do not ask any questions that are contingent on another question. Each question must have a stand-alone response.
    • Do not ask questions that have already been answered by how you have defined your population. For example, if your population includes only males, do not ask “Are you male or female?”
Guidelines for the Minimum and the Maximum of the Questions

The minimum is the lowest number that you think a participant can or will respond with. The maximum value is the largest value that you think a participant can or will respond with. To determine these values, make an educated estimate based on your population and the research you have conducted on the issue. For example, if we are surveying Capella students, we might ask “What is your age?” In this situation, a minimum age might be 16, and a maximum age might be 85. Note that it is possible to be outside these ranges. The minimum and the maximum are approximations, or likely ranges, of what you expect.

  • Your binary questions will not have a minimum or a maximum.
  • Your will need to set a minimum and a maximum for each of the quantitative questions.
  • The minimum and the maximum are each one single number.
Guidelines for the Expected Values for Typical Responses to the Questions

The typical responses will help the program that generates your hypothetical data produce more realistic participant responses based on your knowledge of the issue you are studying. The typical response will fall between the minimum and the maximum. It is the value you think will be the most common response from a survey participant. Base the typical response on your knowledge of what you are surveying and the research you have conducted on the issue.

  • You will not need to fill in a typical response for questions 1 through 4.
  • The typical responses for the quantitative questions should be what you think the mean (average) of all the responses will be.
  • The typical response is one single number.
Defining Your Data Collection Strategy
  • Use the Data Collection Template (linked in the Resources under the Required Resources heading) to define your strategy.
  • Include the following items in your strategy:
    • Your target population for the survey.
    • Your sampling strategy and how you would attempt to conduct your survey. Be sure to include some rationale for your strategy and any potential issues that might affect your survey results.
    • Your six survey questions following the guidelines presented above. Be sure to document the expected value along with a reasonable minimum value and maximum value in the table, as you will use these pre-survey values in later project components.
  • In Table 1 of the Data Collection Template, fill in every box that says “you fill in” and then remove that message once you have done this. Your final product should have a response in every box; there should be no empty boxes in the table.

Designing a Focused Survey Scoring Guide

CRITERIA NON-PERFORMANCE BASIC PROFICIENT DISTINGUISHED
Explain why a specified sampling strategy for a survey is appropriate. Does not describe a sampling strategy. Describes a sampling strategy. Explains why a specified sampling strategy for a survey is appropriate. Explains why a specified sampling strategy for a survey is appropriate and provides examples of what could occur if the strategy is not used correctly.
Develop survey questions for a study. Does not develop survey questions. Develops survey questions, but not all are clearly related to the goals of the study. Develops survey questions for a study. Develops survey questions for a study and provides an analysis of why these are the best questions to use.
Estimate potential response values for survey questions. Does not estimate response values for survey questions. Estimates response values for survey questions, but the estimated values are not those that one would potentially receive given the nature of the questions. Estimates potential response values for survey questions. Estimates potential response values for survey questions and justifies the estimates.

Explain in-depth how       social psychological principles of persuasion are relevant for one of       your selected advertisements, citing relevant research.  Relatecharacteristics of       the communicator, the message, and the target audience. 

The Art and Science of Persuasion

Read Harnessing the Science of Persuasion(Cialdini, 2001).  Consider this source as you complete the Assignment.

  1. Part      I:  Examples
    1. Assemble advertisements,       commercials, or personal experiences/observations that illustrate each of       the six fundamental principles identified in Cialdini (2001).  Do not use examples from your textbook.
      • Submit “Part I”, a separate document with the        examples you located.  Preferably, copy and paste print media        examples, along with proper citation information; links are acceptable        for broadcast or electronic media (television, internet, etc.).  If        neither images nor links are available (e.g., in the case of a personal        observation or experience), a brief description will suffice.         Label your examples clearly and provide a one paragraph explanation for        each.
  2. Part      II:  A Social Psychological Analysis of _______
    1. Explain in-depth how       social psychological principles of persuasion are relevant for one of       your selected advertisements, citing relevant research.  Relatecharacteristics of       the communicator, the message, and the target audience.
    2. Formulate a plan to       intentionally enhance persuasiveness.  What are various alternative       techniques one might employ effectively?
      • Submit “Part II”, structured as a paper and written        in APA style.

The Art and Science of Persuasion paper

  • Must      include Parts I and II.
  • Must      be 3 to 5 double-spaced pages in length (including Part I, but not      including title and references pages from Part II) and formatted according      to APA style as

Identify the instrument or instruments used to quantify the data, the level of measurement for each instrument, and the statistics used to analyze the data.

Quantitative Tools

Make sure the quantitative article that you selected in Unit 1 will allow you to thoroughly address all of the points required for this discussion. Using the information from this week’s readings, complete the following:

  • Identify the instrument or instruments used to quantify the data, the level of measurement for each instrument, and the statistics used to analyze the data.
  • Identify and describe the constructs, variables, and operational definitions included in the research. Do not just list terms. Include a description of how the researcher defined these.
  • Describe the cognitive tool used to interpret the data. Possibilities include deductive logic, inductive reasoning, scientific method, or critical thinking.
  • Discuss the usefulness of the operational definitions for the constructs in this study. How could they have been defined differently? Were the operational definitions sufficient to allow the researcher to answer the research question? Make sure to justify your answer.
  • Explain the importance of operational definitions to scientific merit.
  • List the persistent link for the article in your response. Refer to the Persistent Links and DOIs guide, linked in Resources, to learn how to locate this information in the library databases.
  • Cite all sources in APA style and provide an APA-formatted reference list at the end of your post. This is the persistent link for the article below.
  •  https://capella-summon-serialssolutions-com.library.capella.edu/#!/search?bookMark=ePnHCXMwdV09T8MwELWqDkDLT0A6iRVLsZ3UyYhQEWJiaGcr8YfapYnqlJm_wd_jl3BnJxULs-8yOJb9Tu_uvTt231Jv9mlMM1yOTUxiGlcT-KBw8hNAWIFne0FaplpxRBn1kgqjWnAivm6uFgSFlres-6C5KMSiQKr3NlPUEbDShpikKuE8N44djgMuREh93mQY1Z8jjD38kUf6-fqG3BD16aG_jPhjfVyz5QlLvhXbv253L298MiLgnmyveXAbrRBXh1DZytWNF44mlqTbNF1hS125QniiM6yVTRekL1vZOm0RneD137VqxR7zd-fr3kwnJZoEyLDIKci5_SFHEVVjhqw2YbbvxNZWkoRKVV6fKdtrTNpYg2-5Ms_5wBnaYTO4gFlP_2RhfDmlCm1ESlG_IGaF1w

 Explain the four steps of the research process you followed, and define the critical value and the test statistic your analysis provided.

Inferential Research and Statistics Project

 

Part 1

 

Select one of the following scenarios based on your particular field of interest in psychology:

 

·         Industrial/Organizational Psychology:

o    A few months ago, the upper management at a large corporation decided they wanted to make major changes in the organization. Leadership is concerned that employees may be resistant to the change, and they want to find out if there is a change management method that would help employees accept change more effectively and keep employee satisfaction high. Two methods they have considered are the ADKAR Framework and the Prosci Change Management Methodology. The company wants to implement a small change in two departments before they make any major organization changes and would like to test the methods. The corporation uses the Devine Company to measure employee satisfaction with an anonymous survey.

·         Applied Psychology:

o    A large medical facility is experiencing too many missed appointments in its primary and specialty care clinics. The facility has noticed that not all patients respond well to reminder calls regarding follow-up appointments. Some patients do not answer calls and do not seem to respond to voice mail requesting they call the facility. The result is that many follow up appointments are missed. Management has read articles that people respond very well to text messages and would like to see which method provides the least amount of missed appointments. Missed appointments are tracked in the facility database on a monthly basis.

·         General Psychology:

o    Clinicians at a small clinic have been introduced to a new method to treat post-traumatic stress disorder (PTSD) in their clients for veterans. Research indicates that virtual reality (VR) is a highly effective treatment option for patients with PTSD. Currently, the clinic uses only cognitive processing therapy (CPT) with their patients suffering from PTSD. The clinicians would like to find out whether VR therapy has different results from CPT therapy. The measure used by the clinic to measure PTSD symptoms is the Combat Exposure Scale. Both therapies need to be applied for a minimum of 12 weeks to be effective.

 

Write a 525- to 750-word paper that addresses the following for your chosen scenario:

 

·         Clearly define the problem or issue you are addressing. Provide a brief background of any research you have found that might affect your research hypothesis.

·         Create a research hypothesis based on the information provided in each scenario. You will be given a data set with two sets of interval data (just the numbers, as you must decide what they represent, such as method A results or method B results). This means you are going to test one thing against another, such as which method works best (step 1 of the steps to hypothesis testing). State the null and research hypotheses. Explain whether these hypotheses require a one-tailed test or two-tailed test, and explain your rationale.

·         Describe the sample you will use. Sample size will be 30 for each group, which will be provided in your data set. Explain what type of sampling you selected. You may create your own data set if you want, as it is only hypothetical—you do not need to collect any data.

·         Do you think you would also collect some descriptive data, such as gender, age, or shift? Why do you think it makes sense to collect descriptive data?

 

Format your paper according to APA guidelines.

 

Example

 

You have a hypothesis that two drugs have different effects on lowering anxiety. You would have anxiety scores for drug A and anxiety scores for drug B (all after 4 weeks of treatment) to run inferential analysis  after 4 weeks.

 

·         Null hypothesis is H0: drug A = drug B

·         Research hypothesis is H1: drug A ≠ drug B

·         Dependent variable: Anxiety score changed after treatment.

·         Independent variable: drug treatment

 

Because you did not state a direction in your hypotheses (better than or worse than), this will be a two-tailed test. You are looking for differences in either direction. You would set your alpha level of .05 and have a sample for each group of 30 people that were volunteers for the study.

 

 

Part 2

 

Analyze the data from Part 1 using Microsoft® Excel® software.

Write a 700- to 875-word paper that includes the following information:

 

·         Describe what method you are using to compare groups.

·         Copy and paste the output into a Microsoft® Word document, and also answer the following questions:

o    What is the significance level of the comparison?

o    What was the alpha level you identified in Week 3?

o    What was the means and variance for each variable?

o    What was the test statistic?

o    What was the critical value for both the one- and two-tailed test?

o    Was your test one-tailed or two-tailed?

o    Were you able to reject the null hypothesis? In other words, did you prove there was a difference?

 

·         Talk about what these results mean in everyday language and in context to your chosen scenario.

·         Make a recommendation based on the findings.

 

Format your paper according to APA guidelines.

 

Example of Output You Would Use to Answer These Questions

 

Test: Two-Sample Assuming Equal Variances
          Variable 1        Variable 2
Mean 4.875 8
Variance 5.267857143 18.28571429
Observations 8 8
Pooled variance 11.77678571
Hypothesized mean difference 0
df 14
t stat -1.821237697
P(T <= t) one-tail 0.045002328
t Critical one-tail 1.761310136
P(T <= t) two-tail 0.090004655
t Critical two-tail 2.144786688

 

 

Part 3

 

Create a 12- to 15-slide presentation using the information you gathered and submitted in Weeks 3 & 4. Include the following:

 

·         Describe the problem, and provide some brief background about the situation.

·         Explain the research hypothesis.

·         Describe your sample and your sampling method.

·         Explain the four steps of the research process you followed, and define the critical value and the test statistic your analysis provided.

·         Provide the main finding of the study. What did you prove or fail to prove?

·         Provide recommendations based on your findings.

 

 

Format any citations in your presentation according to APA guidelines.

 

Attachments: