Choose an online product or service with which you are familiar and have purchased in the past. Next write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.

Instructions
Every product or service has a buying process, even digital products and services. In this assignment, you will research and analyze the buying process for an online product or service, with which you (as a consumer) are familiar, from a business point of view.
Begin by researching an online consumer product or service (such as an e-Book from the Kindle store or a movie from the iTunes store). Choose an online product or service with which you are familiar and have purchased in the past.
Next write a report to evaluate its buying process from the marketer’s point of view using the five stages of the buying decision process.
Remember, the five stages are as follows:

Problem recognition
Search and determination of alternatives
Evaluation of alternatives
Purchase decision
Post-purchase evaluation

Note: Use the grading criteria for this assignment to guide your report. Be sure to include these details within your evaluation to support your ideas.
Write a 6–8-page report in Word format. Apply APA standards to citation of sources. Use the following file naming convention: LastnameFirstInitial_M3_A2.doc.
By the due date assigned, deliver your assignment to the Submission Area.

Grading Rubric
This assignment is worth 200 points and will be graded using a rubric. Download and read the rubric to understand the expectations.
LASA 2 Grading Criteria
Assignment ComponentProficiencyMaximum Points
Content Knowledge: Understanding
Communicates an understanding of how to identify the problem and describe differences between current and ideal state, what drives it, and how it can benefit the buyer.
Response incorporates analysis and synthesis of central concepts of the assigned topic.

Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.

Response provides necessary details and specific examples.40
Content Knowledge: Understanding
Communicates an understanding of how to describe the product and explain the internal and external sources.
Response incorporates analysis and synthesis of central concepts of the assigned topic.
Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.
Response provides necessary details and specific examples.
40
Content Knowledge: Understanding
Communicates an understanding of how to evaluate the alternatives, defined in terms of consumer needs, product benefits, and/or attributes. Identifies selection criteria.
Response incorporates analysis and synthesis of central concepts of the assigned topic.
Response reflects understanding of the nature of the specific topic within the discipline and its applications in contemporary times.
Response provides necessary details and specific examples.
40
Content Knowledge: Application Component 1
Communicates the ability to define the purchase decision and identify the high-level factors that interrupt or deter a purchase.
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.
Response is adequately supported by current and relevant literature.
40
Content Knowledge: Application Component 2
Communicates the ability to evaluate post-purchase evaluation.
Response demonstrates a working command of the disciplinary content knowledge.
Response examines the specific issue within the context of the topic area using relevant details and examples.
Response analyzes the specific aspect of the issue to applicable areas within the discipline and their relevance to real-world contexts.
Response is adequately supported by current and relevant literature.
20
Written Communication/ Personal Effectiveness
Conveys through, written word understanding, and application of academic writing has proper grammar, spelling, and attribution.
Writing is concise and clear in content, language use, grammar, organization, and sentence structure.
Writing is free of major grammatical and usage errors.
20Total:200


 

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Acc 212 homework 8 | Accounting homework help

Compute the payback period for this investment. (Cumulative net cash outflows must be entered with a minus sign. Round your answers to 2 decimal places.)

 

A machine can be purchased for $210,000 and used for 5 years, yielding the following net incomes. In projecting net incomes, double-declining balance depreciation is applied, using a 5-year life and a zero salvage value.

 

 

Year 1

Year 2

Year 3

Year 4

Year 5

  Net incomes

 

$

13,000

 

 

$

28,000

 

 

$

53,000

 

 

$

40,500

 

 

$

103,000

 

                                         

 

 

Compute the machine’s payback period (ignore taxes). (Round your intermediate calculations to 3 decimal places and payback period answer to 3 decimal places.)

 

Exercise 25-3 Payback period computation; even cash flows LO P1

Compute the payback period for each of these two separate investments:

 

 

a.

A new operating system for an existing machine is expected to cost $240,000 and have a useful life of four years. The system yields an incremental after-tax income of $69,230 each year after deducting its straight-line depreciation. The predicted salvage value of the system is $9,000.

b.

A machine costs $180,000, has a $13,000 salvage value, is expected to last seven years, and will generate an after-tax income of $38,000 per year after straight-line depreciation.

 

Exercise 25-4 Accounting rate of return LO P2

 

A machine costs $300,000 and is expected to yield an after-tax net income of $9,000 each year. Management predicts this machine has a 9-year service life and a $60,000 salvage value, and it uses straight-line depreciation. Compute this machine’s accounting rate of return. (Round your answer to 2 decimal places.)

 

Exercise 25-5 Payback period and accounting rate of return on investment LO P1, P2

B2B Co. is considering the purchase of equipment that would allow the company to add a new product to its line. The equipment is expected to cost $480,000 with a 12-year life and no salvage value. It will be depreciated on a straight-line basis. The company expects to sell 192,000 units of the equipment’s product each year. The expected annual income related to this equipment follows.

  

 

    

 

 

 

  Sales

$

300,000

 

  Costs

 

 

 

    Materials, labor, and overhead (except depreciation)

 

160,000

 

    Depreciation on new equipment

 

40,000

 

    Selling and administrative expenses

 

30,000

 

  

 

  Total costs and expenses

 

230,000

 

  

 

  Pretax income

 

70,000

 

  Income taxes (30%)

 

21,000

 

  

 

  Net income

$

49,000

 

  

 

Exercise 25-6 Computing net present value LO P3

B2B Co. is considering the purchase of equipment that would allow the company to add a new product to its line. The equipment is expected to cost $368,000 with a 4-year life and no salvage value. It will be depreciated on a straight-line basis. K2B Co. concludes that it must earn at least a 8% return on this investment. The company expects to sell 147,200 units of the equipment’s product each year. The expected annual income related to this equipment follows. (PV of $1, FV of $1, PVA of $1, and FVA of $1) (Use appropriate factor(s) from the tables provided.)

    

  

 

 

 

  Sales

$

230,000

 

  Costs

 

   

 

     Materials, labor, and overhead (except depreciation)

 

81,000

 

     Depreciation on new equipment

 

92,000

 

     Selling and administrative expenses

 

23,000

 

  

 

  Total costs and expenses

 

196,000

 

  

 

  Pretax income

 

34,000

 

  Income taxes (30%)

 

10,200

 

  

 

  Net income

$

23,800

 

  

 

  

 

Compute the net present value of this investment. (Round “PV Factor” to 4 decimal places. Round your intermediate calculations and final answer to the nearest dollar amount.)

 

 

Exercise 25-8 NPV and profitability index LO P3

Following is information on two alternative investments being considered by Jolee Company. The company requires a 6% return from its investments. (FV of $1, PV of $1, FVA of $1, PVA of $1, FVAD of $1 and PVAD of $1). (Use appropriate factor(s) from the tables provided.))

  

  

Project A

Project B

  Initial investment

 

$

(186,325

)

 

 

$

(148,960

)

 

  Expected net cash flows in year:

 

 

 

 

 

 

 

 

 

 

1

 

 

53,000

 

 

 

 

33,000

 

 

2

 

 

50,000

 

 

 

 

59,000

 

 

3

 

 

92,295

 

 

 

 

57,000

 

 

4

 

 

94,400

 

 

 

 

79,000

 

 

5

 

 

56,000

 

 

 

 

29,000

 

 

  

 

1(a)

For each alternative project compute the net present value. (Round “PV Factor” to 4 decimal places. Round your intermediate and final answers to the nearest dollar amount.)

 

Exercise 25-11 Keep or replace LO A1

Xinhong Company is considering replacing one of its manufacturing machines. The machine has a book value of $38,000 and a remaining useful life of 5 years, at which time its salvage value will be zero. It has a current market value of $48,000. Variable manufacturing costs are $33,000 per year for this machine. Information on two alternative replacement machines follows.

  

 

Alternative A

Alternative B

  Cost

$

117,000

 

$

117,000

 

  Variable manufacturing costs per year

 

22,100

 

 

10,500

 

    

 

Calculate the total change in net income if Alternative A is adopted. (Cash outflows should be indicated by a minus sign.)

 

 

Exercise 25-12 Scrap or rework LO A1

A company must decide between scrapping or reworking units that do not pass inspection. The company has 10,000 defective units that cost $5.70 per unit to manufacture. The units can be sold as is for $2.50 each, or they can be reworked for $3.50 each and then sold for the full price of $9.50 each. If the units are sold as is, the company will have to build 10,000 replacement units at a cost of $5.70 each, and sell them at the full price of $9.50 each.

   

(1)

What is the incremental income from selling the units as scrap and reworking and selling the units?

 

 

Exercise 25-13 Decision to accept additional business or not LO A1

Farrow Co. expects to sell 500,000 units of its product in the next period with the following results.

  

    

 

 

 

 

  Sales (500,000 units)

 

$

7,500,000

 

  Costs and expenses

 

 

 

 

      Direct materials

 

 

1,000,000

 

      Direct labor

 

 

2,000,000

 

      Overhead

 

 

500,000

 

      Selling expenses

 

 

750,000

 

      Administrative expenses

 

 

1,285,000

 

  

 

 

  Total costs and expenses

 

 

5,535,000

 

  

 

 

  Net income

 

$

1,965,000

 

  

 

 

  

The company has an opportunity to sell 50,000 additional units at $12 per unit. The additional sales would not affect its current expected sales. Direct materials and labor costs per unit would be the same for the additional units as they are for the regular units. However, the additional volume would create the following incremental costs: (1) total overhead would increase by 16% and (2) administrative expenses would increase by $215,000.

  

 

Calculate the combined total net income if the company accepts the offer to sell additional units at the reduced price of $12 per unit.

 

Exercise 25-14 Make or buy decision LO A1

Gilberto Company currently manufactures one of its crucial parts at a cost of $3.30 per unit. This cost is based on a normal production rate of 80,000 units per year. Variable costs are $1.80 per unit, fixed costs related to making this part are $80,000 per year, and allocated fixed costs are $40,000 per year. Allocated fixed costs are unavoidable whether the company makes or buys the part. Gilberto is considering buying the part from a supplier for a quoted price of $3.00 per unit guaranteed for a three-year period.

  

 

Calculate the total incremental cost of making 80,000 units. (Round cost per unit answers to 2 decimal places.)

 

 

 

Exercise 25-15 Sell or process decision LO A1

Cobe Company has already manufactured 25,000 units of Product A at a cost of $25 per unit. The 25,000 units can be sold at this stage for $410,000. Alternatively, the units can be further processed at a $240,000 total additional cost and be converted into 5,600 units of Product B and 11,400 units of Product C. Per unit selling price for Product B is $106 and for Product C is $54.

  
 

 

1.

Prepare an analysis that shows whether the 25,000 units of Product A should be processed further or not.

 

Exercise 25-16 Analysis of income effects from eliminating departments LO A1

[The following information applies to the questions displayed below.]

Suresh Co. expects its five departments to yield the following income for next year.

 

 

Dept. M

Dept. N

Dept. O

Dept. P

Dept. T

  Sales

 

$

41,000

 

 

$

15,700

 

 

 

$

34,500

 

 

$

38,000

 

 

 

$

15,700

 

 

  Expenses

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

    Avoidable

 

 

4,100

 

 

 

13,800

 

 

 

 

11,300

 

 

 

7,000

 

 

 

 

18,400

 

 

    Unavoidable

 

 

17,000

 

 

 

7,700

 

 

 

 

2,700

 

 

 

14,000

 

 

 

 

5,400

 

 

  

 

 

 

 

 

 

 

 

 

 

    Total expenses

 

 

21,100

 

 

 

21,500

 

 

 

 

14,000

 

 

 

21,000

 

 

 

 

23,800

 

 

  

 

 

 

 

 

 

 

 

 

 

  Net income (loss)

 

$

19,900

 

 

$

(5,800

)

 

 

$

20,500

 

 

$

17,000

 

 

 

$

(8,100

)

 

  

 

 

 

 

 

 

 

 

 

 

 

 

Recompute and prepare the departmental income statements (including a combined total column) for the company under each of the following separate scenarios.

 

 

 

 Exercise 25-17 Sales mix determination and analysis LO A1

Colt Company owns a machine that can produce two specialized products. Production time for Product TLX is two units per hour and for Product MTV is five units per hour. The machine’s capacity is 2,000 hours per year. Both products are sold to a single customer who has agreed to buy all of the company’s output up to a maximum of 3,400 units of Product TLX and 1,980 units of Product MTV. Selling prices and variable costs per unit to produce the products follow.

  

 

Product TLX

 

Product MTV

 

  Selling price per unit

 

$

11.50

 

 

 

$

6.90

 

 

  Variable costs per unit

 

 

3.45

 

 

 

 

4.14

 

 

  

Determine the company’s most profitable sales mix and the contribution margin that results from that sales mix. (Round cost per unit answers to 2 decimal places.)

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This criterion is linked to a Learning Outcome Detailed RequirementsTASK-RELATED SKILLS-10% (0 to 10 pts.) The formatting of the student’s paper adheres to the posted Template based on the agreed upon style for source attribution; the formatting details presented in the template are noted below: Template Formatting General – It: 1. is typed in 12 pt. Times New Roman font. 2. is double-spaced. 3. *has 1” margins. 4. has a centered title. 5. indents new paragraphs appropriately. 6. is consistent with academic format because it does NOT include things like emoticons, extra “!!!!” or the like. 7. is submitted with a .doc/.docx extension. Specific – It includes the: 1. writer’s last name and page no. in top right corner. 2. student’s full name 3. instructor’s full name, spelled accurately. 4. course name and no. 5. date formatted according to the template. *The student’s name in the right corner of page 1 creates a ½” top margin, but is considered 1” when spaced down to begin the heading on the left. Source Attribution Formatting 1. The source attribution in the Bibliography and/or in-text citations is included/is accurate (as required). ORGANIZATION-10% (0 to 10 pts.) The student’s paper: 1. demonstrates a relationship (i.e. cohesion) among the ideas presented. 2. uses transition words, phrases, and sentences among the ideas presented within the paragraph(s); these transitional techniques connect ideas and lend to the paper’s cohesiveness. THE APPLICATION OF COURSE CONTENT-60% (0 to 60 pts.) The student’s paper: 1. illustrated a topic that relates to Immigration, Consumption, or The Environment and Sustainability. 2. appropriately addressed Turnitin highlights before final submission or at instructor request. 3. included 1-2 paraphrases per page that were well integrated. 4. demonstrates comprehension of selected content. 5. evidences inclusion of rhetorical appeals. 6. includes: a. an Introductory paragraph that has a hook and incorporates all other information required per the outline provided for this paragraph. b. a Thesis Statement that clearly represents a debatable topic and contains three reasons. c. 3 Reasons and Proof paragraphs that reflect each point of the thesis statement that is fully developed because it contains the information presented on the outline provided for these paragraphs. d. at least 3 (1 per page) paraphrases that are appropriately integrated, and e. a Counter Argument with concession language and a refutation that is logical and relevant and that embodies the requirements of the outline provided for this paragraph. f. a Concluding paragraph that integrates the information presented in the outline provided for this paragraph. LANGUAGE USE-20% (0 to 20 pts.) The student’s paper: 1. contains the appropriate use of grammar, vocabulary (word choice and form), spelling, and mechanics. 2. includes varied (simple, complex, and compound) sentence structure. 3. uses language in a way that does not interfere with comprehensibility. 4. is written in third person. 5. is written in the present tense, though uses past tense if referring to past research/historical data.

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