Unit Assignments Unit I 

Article Review Using the CSU Online Library, locate an article that discusses the topic of business ethics. Topic ideas might include the role of ethics in the workplace, breach of ethics, the effect of internal and external forces on ethical compliance, global ethical considerations within a business or ethics and employees. Note these are ideas; please expand within the parameters of ethical topics as they relate to business ethics. Respond to the following questions: 1. Summarize the article and align it with the author’s main point. 2. How does this article contribute to contemporary thinking about business ethics? 3. How can you apply information in this article to your field? 4. How did this article fit your ethical view? Your response should be a minimum of 2 double-spaced pages not including the title and reference pages. Referenced sources must have accompanying citations complying with APA guidelines. References should include at minimum 1) one of the required reading articles and 2) an additional scholarly reviewed article from the CSU Online Library. You may find this presentation, “Right References,” a great resource for guidance in making references: https://columbiasouthern.adobeconnect.com/references2014 Format the article review in accordance with APA style. For step-by-step instructions for formatting a paper in APA style, please refer to the CSU Citation Guide (http://www.columbiasouthern.edu/downloads/pdf/success/citation-guide). Instructions for formatting formal documents can be found on page 17. 

 Unit II Essay 

Establishing a culture of sound business ethics within an organization is challenging, to say the least. Companies that market products that are not considered to be “healthy” for consumers have additional challenges. Using the CSU online library, research a company that markets “unhealthy” products. Examples might include tobacco or alcohol companies but these examples are not all-inclusive. Respond to the following questions. 1. Briefly describe the company and its product and the ethical dilemma associated with the production and distribution of its products. 2. Describe how the perception of the product differs within cultures both within the United States and globally. 3. How has this company handled the ethical implications of its product with a focus on social responsibility, integrity and business ethics? 4. Explain how leadership within the organization can instill a culture of ethics within the marketing department as they strive to advertise a product that is not healthy for the customer. MBA 6301, Business Ethics 2 Your response should be a minimum of two double-spaced pages not including the title and reference pages. You are required to use at least one peer-reviewed source. Referenced sources must have accompanying citations complying with APA guidelines. Your essay should be formatted in accordance with APA style. For step-by-step instructions for formatting a paper in APA style, please refer to the CSU Citation Guide (http://www.columbiasouthern.edu/downloads/pdf/success/citation-guide). Instructions for formatting formal documents can be found on page 17. 

 Unit 5 -1-Activity #3: Submission     Searching for Employee Loyalty     You are the CEO of Razz, a start-up web-based search company, which is planning to compete directly with Google. The company had an exceptional first year and is currently receiving over 500,000 hits a day from customers all over the world.       You have hired 250 people in the past four months, doubling the size of your organization. With so many new employees starting so quickly, you are concerned about how your company’s culture will evolve and whether your employees are receiving enough attention. You are already familiar with customer relationship management and how CRM systems can help an organization create strong customer relationships. However, you are unfamiliar with employee relationship management, and you are wondering what ERM systems might be able to offer your employees and your company.       Research the web, create a report detailing features and functions of ERM systems, and determine what value will be added to your organization if you decide to implement an ERM solution. Write a 2 page report using APA formatting and submit it to your instructor          NOTE: This assignment is subject to the Information Literacy Institutional Learning Outcome.  Select the link to view details on the grading parameters for this standard.

Unit 5-2 Activity #4: Submission      Please refer to the case overview in Units 1 & 2 for the business premise and situation. This week, you will continue to work on The Broadway Café as it struggles to compete in the 21st century.     PROJECT INSTRUCTIONS:     Each week you will submit your response to the business situation presented.  NOTE: There are two parts to this week’s milestone. Use an APA formatted paper with a Title page and a References page. Your paper should be double-spaced and written in Times New Roman size 12 font. The paper will be written in an essay format. Do not use a question and answer format.       The average company spends nearly half of every dollar it earns on production needs—goods and services it needs from external suppliers to keep producing. A supply chain consists of all parties involved, directly or indirectly, in the procurement of a product or raw material. Supply chain management (SCM) involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.     In the past, companies focused primarily on manufacturing and quality improvements within their four walls; now their efforts extend beyond those walls to influence the entire supply chain including customers, customers’ customers, suppliers, and suppliers’ suppliers. Today’s supply chain is a complex web of suppliers, assemblers, logistic firms, sales/marketing channels, and other business partners linked primarily through information networks and contractual relationships. SCM systems enhance and manage the relationships.     Customer relationship management (CRM) involves managing all aspects of a customer’s relationship with an organization to increase customer loyalty and retention and an organization’s profitability. As organizations begin to migrate from the traditional product-focused organization toward customer-driven organizations, they are recognizing their customers as experts, not just revenue generators. Organizations are quickly realizing that without customers, they simply would not exist and it is critical they do everything they can to ensure their customers’ satisfaction. In an age when product differentiation is difficult, CRM is one of the most valuable assets a company can acquire. The sooner a company embraces CRM, the better off it will be and the harder it will be for competitors to steal loyal and devoted customers.     Making Business Decisions I       Business is booming. The Broadway Cafe is operating better than ever, and you have achieved your goal of driving operating costs down, which helps to drive revenues up.  One of your best new products is a small coffee press from China.  The customer can create a drawing on a special piece of paper that is sent to China and created as the outside of the coffee press.  Customers are ordering the presses for everything from children’s drawing for mother’s day presents to marriage proposals.  You also have many customers participating in the coffee-of-the-month and tea-of-the-month club where they receive two pounds of a unique blend each month from Brazil Beans and China Teas.       Part 1     PROJECT FOCUS:     Yesterday, a dock workers union strike began and shut down all of the west coast shipping docks from San Francisco to Canada. Work will only begin when the union agrees to new labor contracts, which could take months. You need to quickly assess the impact of the west coast dock shutdown on the cafe.    1.How will you keep the business running if you cannot receive your shipments from Brazil Beans, China Teas, and the custom coffee press machines? 2.What strategies do you recommend to help the business continue working while the supply chain is completely disrupted by the dock workers strike?     Making Business Decisions II     JetBlue took an unusual and interesting CRM approach by using YouTube to apologize to its customers. JetBlue’s founder and CEO, David Neeleman, apologized to its customers via YouTube after a very, very bad week for the airline: 1,100 flights canceled due to snow storms and thousands of irate passengers. Neeleman’s unpolished, earnest delivery makes this apology worth accepting. However, then again, we were not stuck on a tarmac for eight hours.  With all of the new advances in technology and the many ways to reach customers, do you think using YouTube is a smart approach?  What else could JetBlue do to help gain back the trust of its customers?     The Broadway Cafe is experiencing some unusual issues. You have implemented four new espresso machines, and it is taking employees time to get used to using the new machines.  You also have four new employees who are getting used to the many different cafe machines. During peak hours the orders for frappuccinos and cappuccinos is increasing, causing long wait times and lines for customers. You can tell that customers are frustrated and you want to address their concerns as you get your workforce up-to-speed on the new equipment.     Part 2     PROJECT FOCUS:    1.Create a strategy for using YouTube as a vehicle to communicate with your customers about the unusual long wait lines and what you are doing to rectify the problems. 2.Be sure to highlight the pros and cons of using YouTube as a customer communication vehicle. 3.Are there any other new technologies you could use as a customer communication vehicle that would be more effective than YouTube?     NOTE: This assignment is subject to the Information Literacy Institutional Learning Outcome.  Select the link to view details on the grading parameters for this standard.    Submit Your Completed Work