using ethics in visual communication #5

 

Competency

Evaluate and revise ethical issues in visual media communication to improve awareness of social perceptions.

Scenario

You are the campaign manager for a well known environmental outreach organization. The current campaign is to bring awareness to the organization’s Ohio River Clean-Up Project. As the manager, one of your tasks is to review all content and visuals used by the campaign. You actively evaluate and revise any ethical issues that may be detrimental to the project, your organization, or society in general.

As you meet with one of the campaign designers, you identify several ethical problems with the new poster he has created. His poster includes the following elements:

  1. The poster image shows a group of poor, urban, African-American children playing alongside the Ohio River.
  2. The poster text states: “Let’s help them clean up.”
  3. The poster has several overlaid images in the corner of a few celebrities, which gives the impression of celebrity endorsement.
  4. There are no sources acknowledged anywhere on the poster.
  5. The poster has been digitally altered to make the African-American children appear thinner, darker, and dirtier.

Since you are flying out to a campaign meeting in one hour, you ask this campaign designer to hold this poster and wait for your review.

You plan to take time tomorrow to create analyze the flyer. In your paper Instruct this designer how to correct several ethical visual issues. You realize you will not only have to identify the ethical visual issues and explain how to revise and change them, but you will also need to clearly describe to him the effect these unethical media issues will have on society. 1-2 pages

Billing and Reimbursement

III. Billing and Reimbursement

A. Analyze the collection of data by patient access personnel and its importance to the billing and collection process. Be sure to address the importance of exceptional customer service.

B. Analyze how third-party policies would be used when developing billing guidelines for patient financial services (PFS) personnel and administration when determining the payer mix for maximum reimbursement.

C. Organize the key areas of review in order of importance for timeliness and maximization of reimbursement from third-party payers. Explain your rationale on the order.

D. Describe a way to structure your follow-up staff in terms of effectiveness. How can you ensure that this structure will be effective?

E. Develop a plan for periodic review of procedures to ensure compliance. Include explicit steps for this plan and the feasibility of enacting this plan within this organization.

IV. Marketing and Reimbursement

A. Analyze the strategies used to negotiate new managed care contracts. Support your analysis with research.

B. Communicate the important role that each individual within this healthcare organization plays with regard to managed care contracts. Be sure to include the different individuals within the healthcare organization.

C. Explain how new managed care contracts impact reimbursement for the healthcare organization. Support your explanation with concrete evidence or research.

D. Discuss the resources needed to ensure billing and coding compliance with regulations and ethical standards. What would happen if these resources were not obtained? Describe the consequences of noncompliance with regulations and ethical standards.

 

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Term paper | Applied Sciences homework help

Term Paper Assignment 

  • Short Scholarly Research Paper: This will consist of a separate legal memorandums 3-4 pages each, double spaced, 12 pt. Times New Roman, 1 inch margins on all sides.  The assignment is a paper about an important contemporary topic written for an informed audience. 
  • You should address the question, making a strong argument on behalf of your thesis and developing your own conclusion based on evidence from sources. 
  • In doing so, you must use a minimum of five references (3) from the syllabus’ bibliography or other academic area (i.e. eText, ProQuest, etc.)  Extra research beyond the specified readings will help the quality of your paper significantly.

Directions: In this project you will be asked to review the fact patterns and apply the information learned in class to complete the assignment. I have included resources to help guide you in the drafting of the assignment.

You will be required to submit a legal memorandum which follows the IRAC method.

In this method you are expected to identify the ISSUE presented to you,

1-Identify the RULE(s) that are applicable,

2-APPLY the rule(s) to the case

3-provide your CONCLUSION.

This is not a short answer assignment and it will require careful analysis.  

Fact Pattern

On a dark and stormy night, Able, age 13 and Bonnie, age 15, discussed how great it would be if they had some money to spend on their weekend trip to the beach.  They consulted Clyde, age 21, knowing that he was very sneaky and knowing he would easily come up with a plan for money.  The three agreed that they would go to the home of their neighbor (Nelly hereafter), take a $2000 vase from the living room, and sell it for $750, leaving them each with $250 dollars.  All agreed that Clyde would get the vase.

            Clyde immediately walked to the neighbor’s front door and opened the window.  Clyde crawled in and noticed that the vase was not there.  Knowing that he needed something of value, he looked around and noticed a pure gold statue.  He picked up the statue, but he was interrupted when Nelly walked down the steps and confronted Clyde with a gun.  Clyde was frightened, and he immediately threw the statue at Nelly’s head, but it missed and struck Nelly’s husband, Hank, killing him instantly.  Clyde ran out of the house, but keeping his wits, grabbed an antique candleholder as he fled the scene.  Nelly saw that her husband was dead and had a sudden heart attack as a result. 

            Clyde came back to the house and told Able and Bonnie about the events.  They agreed to burn the house down to hide the evidence.  They went to their own garage and found a gas can, took some matches, and proceeded to Nelly’s home.  Able dowsed the front door with gas, and Bonnie lit the match.  Before dropping the match, the three decided together that burning the house would not solve their problems.  After Bonnie blew out the match, the three went returned the gas can to their garage. 

            Able decided to sell the candle holder it to a friend named Dick, an antique collector.  Able called Dick and set up the place where Dick would meet Able and receive the stolen candle holder.  When Able arrived, he noticed that Dick was wearing a significantly expensive watch, more expensive than the candle holder.  They exchanged words for a moment, but Able was thinking how much more money he could get for his vacation if he had Dick’s watch.  He though to himself, “I could hit Dick over the head with this candle holder and take the watch, that way we would have more money.  No one would miss Dick anyway.”  As soon as this thought raced through Able’s head, he struck Dick with the candle holder.  For good measure, he struck Dick again.  Dick died instantly.  Able left the antique candle holder at the scene.  Able thereafter returned to meet his friends.

The next day, Able noticed that Dick’s watch was a fake.  In fact, the watch was a “Polex,” not a “Rolex,” but Able scratched the “P” to look like an “R.”  He went to a pawnshop and told the dealer that he had this “Rolex” to sell.  The dealer agreed and gave a check to Able for $300.  After leaving the store, Able changed the $300 to $3000 with his pen and cashed it at a local bank. 

After splitting up the $3000, Able, Bonnie, and Clyde decided they should leave town and go to the beach, but they had no car.  Bonnie walked to Enis’ house, told Enis about the events, and pleaded with Enis to help them by letting them borrow his car (so they could leave town and avoid the police).  Enis agreed, but only if Bonnie would drop off a brown paper package at the home of Enis’ former girlfriend, who just broke up with Enis.  Bonnie took the package, which seemed to “tick” as if a clock were inside.  Enis said, “I want to kill my ex-girlfriend.”  Bonnie replied, “Yeah, I encourage you to do so.”  Bonnie did not ask any questions about the package and simply agreed to take it in exchange for the car. 

Bonnie knocked on the door and Enis former girlfriend answered.  Bonnie handed her the package and walked away.  On the way back to pick up Able and Clyde, Bonnie could see through the rearview that the home of Enis’ girlfriend immediately blew up after Bonnie dropped off the package.  Enis’ former girlfriend and her parents were killed.

Undaunted, Bonnie picked up Able and Clyde and headed for the beach.  Little did they know the police had found the antique candle holder next to Dick’s body.  They quickly linked that evidence to Able, Bonnie, and Clyde.  There was an immediate APB out, and a patrolling officer (O hereafter) noticed Able, Bonnie, and Clyde in the car ahead.  O pulled the boys over.  Over the loudspeaker, O said, “step out of the car, please.”  The boys, knowing they were caught, decided it was time to bone up for what they had done.  All three calmly exited the car, raised their hands, and turned to O.  Without hesitation, O fired three rounds, striking each of the boys in the head and killing them instantly.

  1. What substantive crimes did Clyde commit?
  2. Which crimes committed by Clyde, if any, can be imputed on either Able or Bonnie? Explain how.
  3. What substantive crimes did Able commit?
  4. Which crimes committed by Able, if any, can be imputed on either Bonnie or Clyde? Explain how.
  5. What substantive crimes did Bonnie commit?
  6. Which crimes committed by Bonnie, if any, can be imputed on either Able or Clyde? Explain how.
  7. Did Nelly commit any crimes?
  8. What about Dick?
  9. Discuss the transaction between Bonnie and Enis. Any crimes?

Discussion: Marketing Research Methods

A debate exists among marketing researchers over the use of research techniques. Some researchers believe that the only way to understand consumers and products is to utilize qualitative research. Critics of qualitative research, however, disapprove of methods such as marketing focus groups or in-depth interviews. These critics contend that qualitative research is prone to bias because of small sample size and the subjectivity of qualitative approaches and, therefore, prefer quantitative research methods. Those researchers preferring quantitative research methods point to the use of large sample sizes and rigorous statistical approaches that exemplify the quantitative method and imply greater generalization. Although qualitative and quantitative research methods are traditional forms of gathering data, many marketers are using digital marketing as a means for capturing Big Data, categorizing the data, determining relevant data needed and analyzing the data to make significant decisions.

To prepare for this Discussion, read the weekly learning resources.

By Day 3

Post an evaluation of the role of market research in developing competitive advantage. In your evaluation, answer the following questions:

  • What are the key elements of market research?
  • What are the advantages and disadvantages of market research?
  • How will digital marketing affect market research methods?
  • How can the various marketing research approaches be used to develop competitive advantage?

Support your work with a minimum of two specific citations from this week’s Learning Resources and one or more additional scholarly sources.


 

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