In this study, the experiences comprising social media engagement are defined as the emotional, intuitive experiences or perceptions that people undergo when using a particular medium at a particular moment. These experiences can be multidimensional, such as satisfying the need to find useful information, fill empty moments, and do or share something with others. This definition is comparable to that used by Bronner and Neijens (2006), Malthouse, Calder, and Tamhane (2007), and Calder, Isaac, and Malthouse (2016). We investigate consumers’ concrete experiences during a media consumption moment. Therefore, we use the term media experience to refer to the specific experiences during a concrete social media consumption moment. Social media engagement is the sum of these specific social media experiences (Calder, Isaac, and Malthouse 2016). Analogous to social media engagement, social media advertising engagement is the sum of experiences that people obtain while being confronted with social media advertising on that platform. To explain the role of social media advertising engagement, we first delve into what actually drives advertising engagement, that is, engagement with the social media platform. Engagement across Social Media Platforms In media research, many studies have been conducted to identify the categories of experiences that constitute media engagement or can explain media use, such as information, transportation, interaction, identification, and pastime (e.g., Bronner and Neijens 2006; Malthouse, Calder, and Tamhane 2007). Earlier studies have been conducted on experiences with social media, but they tend to focus on social media in general (e.g., Muntinga, Moorman, and Smit 2011; Gironda and Korgaonkar 2014) or on one specific social media platform (e.g., Chi 2011; Sook Kwon et al. 2014; Phillips, Miller, and McQuarrie 2014; Utz, Muscanell, and Khalid 2015). Regardless of the lack of studies that directly compare social media platforms, we expect that people actively use and engage with the various platforms differently based on the unique characteristics that each offers in terms of functionalities, interface, and content.

“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!”

The post Analogous to social media engagement, social media advertising engagement is the sum of experiences that people obtain while being confronted with social media advertising on that platform. appeared first on My Perfect Tutors.

“Are you looking for this answer? We can Help click Order Now”

Due Week 9 and worth 125 points

Imagine you work at a company and it is time for an employee named Jim’s annual review. While he was a model employee the first nine (9) months of the year, recently Jim has been coming in late. It has not been just a few minutes each day, either. It is starting to cause problems in the production line. In this assignment, write a one (1) page summary of your conversation with Jim. How will you address his recent performance issues while still praising him for his previous nine (9) months of good work? Your goal is to balance the negative and positive feedback so that Jim will leave motivated to do his best.

Write a one (1) page paper in which you:

1. Explain how you will address Jim’s recent performance issues.
2. Suggest both constructive and positive feedback designed so that Jim will leave motivated to do his best.
3. Format your assignment according to the following formatting requirements:
   1. Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
   2. Include a cover page containing the title of the assignment, your name, your professor’s name, the course title, and the date. The cover page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

• Explain effective approaches to the broad spectrum of employee relations, including career development, fostering ethical behavior, discipline, labor relations, and dismissals.
• Analyze various techniques, considerations, and designs of performance appraisal programs.
• Use technology and information resources to research issues in human resource management.
• Write clearly and concisely about human resource management using proper writing mechanics.

Click here to view the grading rubric for this assignment

“Looking for a Similar Assignment? Get Expert Help at an Amazing Discount!”

The post Need Paper Written; Please Read the Instructions carefully and Grading Rubic appeared first on Nursing Assignment.

“Are you looking for this answer? We can Help click Order Now”