Advanced Digital Marketing Strategies Final Project

/in /by

Create a presentation for your client, ShareTheBread, showing them what online presence looks like for a current organization with a similar mission and focus as them. Select a small nonprofit that has a website. Review all aspects of the online presence for the nonprofit. This should include the website, any social media links such as Facebook, Twitter, LinkedIn, Instagram. Be sure to look for mentions of the organization on social media as well.

Include the text of your presentation in the speaker notes and develop slides that are engaging and communicate your ideas.

Be sure to include the following in the presentation:
    A brief review of the website and the organizations social presence. Include an explanation of credibility markers on their website. Identify areas where they have used credibility markers well. Offer suggestions to ShareTheBread for adding credibility on their website and social media.
    Review the process of people donating money and time as a sales funnel using the example company as a reference. Briefly touch on how both paid and organic searches can help with the distinct stages in the funnel for ShareTheBread.
    Provide information on how a paid traffic campaign could work for ShareTheBreads website. Be sure to recognize that this organization is a non-profit, but that should not stop them from using paid ads. Share an example from the existing nonprofit that has successfully raised money online.
    Describe a sample paid ad campaign that you would recommend. Discuss why this would appeal to ShareTheBreads target donors.
    Review how this paid ad could be tracked through web analytics.
    Offer suggestions for improving ShareTheBreads organic search results. Include recommendations for on and off page optimization. Discuss the analytics involved in tracking this information.
    Review the value of email and personalizing the interaction with donors.

7-9 SLIDES and include speaker notes

Part 2 of the assignment

In one Word document, create three sample emails to share with BreadShare as a separate deliverable:
    A welcome email for a first-time donor.
    A thank you email for a continuing donor.
    A seasonal email requesting donations that will go to anyone who has shared their email with the nonprofit by way of prior donation or interest in the organization.

Strategic Plan Click each of the items below for more information on this Assess

/in /by

Strategic Plan
Click each of the items below for more information on this Assessment.
Section 4: Core Team of Change Champions
Write a 1- to 2-page description of your core team of change champions. Include the following:
Identify internal and external stakeholders, and explain why they were selected.
Explain how stakeholders will be involved in the strategic planning process. 
Explain how you will collaborate and communicate with stakeholders. 
Explain how you will keep stakeholders motivated and engaged. 
Section 5: Budgeting and Timeline Tools
Consider which tools (e.g., Revenue Projection Model, Capital Budgeting Analysis, Depreciation Calculator, Profit and Loss Projection) would be most useful for developing your Strategic Plan.  
Use the Program Evaluation Review Technique (PERT) tool or another tool to analyze and represent the activities that need to be completed to successfully plan and implement your proposed change. Be sure to note dependencies (e.g., a task/milestone that must be completed in order to trigger the next step) and realistically assess the minimum time needed to complete the entire project.   
Write a 1- to 2-page description of your budget and timeline for your Strategic Plan. In your description: 
Provide an analysis of the financial impact of your Strategic Plan. Provide visual support (e.g., tables, charts, screenshots of Excel worksheets) for your financial analysis directly within your template. 
Provide a timeline for the implementation of your proposed change using PERT or another timeline tool. Consider how your timeline can allow leeway for variance. 
Section 6: Balanced Scorecard
Conceptualize a balanced scorecard that could be used to measure and evaluate the impact of your planned change on performance and determine if the costs are justified in terms of the outcomes. Consider what you would measure in terms of finances, customers, internal process, and learning and growth. Think about how you would gather valid and reliable data. 
To complete: 
Create a balanced scorecard for your Strategic Plan issue. Directly provide the diagram/image for your balanced scorecard in your submission. (To do this you may create the diagram in the template using Word SmartArt, or you may create it with an outside diagramming tool of your choice and copy and paste a screenshot of the image into your template.)
Then, in 1–2 pages, explain how your balanced scorecard could be used to measure and evaluate the impact of the planned change and how it could be used to determine if the outcomes justify the project costs. 

The post Strategic Plan
Click each of the items below for more information on this Assess appeared first on homework handlers.

Research the health-illness continuum and its relevance to patient care. In a 75

/in /by

Research the health-illness continuum and its relevance to patient care. In a 750-1,000 word paper, discuss the relevance of the continuum to patient care and present a perspective of your current state of health in relation to the wellness spectrum. Include the following:
Examine the health-illness continuum and discuss why this perspective is important to consider in relation to health and the human experience when caring for patients.
Explain how understanding the health-illness continuum enables you, as a health care provider, to better promote the value and dignity of individuals or groups and to serve others in ways that promote human flourishing.
Reflect on your overall state of health. Discuss what behaviors support or detract from your health and well-being. Explain where you currently fall on the health-illness continuum.
Discuss the options and resources available to you to help you move toward wellness on the health-illness spectrum. Describe how these would assist in moving you toward wellness (managing a chronic disease, recovering from an illness, self-actualization, etc.).
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles for assistance.
Benchmark Information
This benchmark assesses the following competency:
RN-BSN
5.1. Understand the human experience across the health-illness continuum.

The post Research the health-illness continuum and its relevance to patient care. In a 75 appeared first on homework handlers.

Research a health care organization or network that spans several states with in

/in /by

Research a health care organization or network that spans several states with in the United States (United Healthcare, Vanguard, Banner Health, etc.). Assess the readiness of the health care organization or network you chose in regard to meeting the health care needs of citizens in the next decade.
Prepare a 1,000-1,250 word paper that presents your assessment and proposes a strategic plan to ensure readiness. Include the following:
Describe the health care organization or network.
Describe the organization’s overall readiness based on your findings.
Prepare a strategic plan to address issues pertaining to network growth, nurse staffing, resource management, and patient satisfaction.
Identify any current or potential issues within the organizational culture and discuss how these issues may affect aspects of the strategic plan.
Propose a theory or model that could be used to support the implementation of the strategic plan for this organization. Explain why this theory or model is best.
Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.
This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. 
You are required to submit this assignment to LopesWrite. Refer to the LopesWrite Technical Support articles

The post Research a health care organization or network that spans several states with in appeared first on homework handlers.