Imagine that you are the UK bicycle producer Raleigh and you decide to go into Myanmar (Burma).
1. Discuss the opportunities and risks facing Raleigh in this market (50% of grade).
2. Discuss which entry mode and market strategy you would recommend to enter Myanmar (50% of grade).
Please incorporate the readings and the lessons from the many cases/discussions over the 3 days of the course into your answer as appropriate.
Your final project is to complete a 4-5 page paper (1000 to 1250 words) which uses proper citations and has a bibliography (not included in word count). The paper will provide the student’s answer to the question “Who Governs” ? Does pluralist, elite, bureaucratic, or social movement theory best explain where power lies in American politics?
The paper will focus on only one of these topics (which the writer will choose):
1) Voting rights (including racial discrimination, restoration of voting rights for felons, voter registration requirements, and ease or difficulty of voting)
2) The second amendment (including both efforts to limit the sale and ownership of firearms, as well as efforts to reduce barriers to use of guns)
3) Freedom of speech and the role of a free press in upholding or enabling people in the U.S. to uphold their ideals (see pages 10-14 chapter 1). Issues such as ownership of media, access to local news, influence of social media, and the role of SuperPACs and the Citizens United Supreme Court decision are examples of aspects to consider.
Strong papers will look at each issue and consider how each theory does or does not seem to explain the issue at present. For example, what legislation has been passed (or not), what role did mass demonstrations or civil disobedience play (now or in the past), how are interest groups important, and what is the current state of the issue compared to earlier eras.
Students should use their textbooks to understand the various theories, and to learn about background information on their chosen topic.
n chapters 10, 13, and 14, you learned the elements of developing business presentations. This term presentation requires that you identify an urgent need in your company or department. Create a formal multi-media presentation to present to your boss or company owner, sharing about the need, the reasons why you think this should have immediate attention and your recommended solutions. You have flexibility in choosing an area/topic with which you are familiar. Some examples could be the need for hiring more sales representatives, purchasing more computers, adding tuition reimbursements to the employee benefit plan or any topic that you are knowledgeable about. Here are some recommended guidelines:
– Choose your topic carefully
– Develop an outline
– Think about the audience to whom you will be presenting
– Determine your desired outcome
– Remember that you may need to inform before you persuade
– How can you add interest to this presentation?
– What information do you need to gather?
– How will you support your points to convince your boss?
– What resources can you use? Document any outside resources used on your last slide.
– A minimum of 8 slides, a maximum of 12 (not including title or references)
This must be your original work. Do not copy and paste any parts of your presentation from other sources, unless in quotation marks and cited. Failure to do so will result in a violation of the BC honesty policy. Keep in mind you can use PowerPoint or you can pick another tool!
Below are the instructions and feedback from the instructor for corrections:
Investment Project: Describe
Describe the investment project. Be sure to provide sufficient detail to give the loan committee a firm sense of the parameters of the activity, the need for it, and what financial metrics are relevant for determining success. In other words, what do you propose to do, where, what marketplace need will it fill, and how will you measure success?
Feedback from Instructor:
Good discussion of your proposed project. What specific metrics are you going to use to measure success? You did not provide a detailed list or rationale for your metrics.
Investment Project: Resources
Specify the resources the project will require and where these resources will come from. In addition to noting the amount of the loan you are requesting, you should also consider human resources, facilities, government approvals, intellectual property, access to natural resources, and other resources that might be required to carry out the project.
Feedback from Instructor:
You did not provide any budget to discuss your investment amount. You needed to provide specific dollar costs or estimates of costs. Upon what did you base your investment amount? You provided limited analysis to support how you derived the required amount. You really need more financial analysis.
Investment Project: Time Frame
Time frame. When will the project start, what is the anticipated economic life of the proposed expansion, and how will you decide if, when, or how to exit? Justify your choices with appropriate financial metrics.
Feedback from Instructor:
This section lacks real specifics. You need a more precise timeline, supported with specific detail derived from cited research. When will it finish? What are your specific metrics to measure success? Exit strategy? How did you come up with $1 billion in sales? That is significant.
Justification: Why Now
Why is now a good time for this investment given the global context? Justify your response, citing specific external factors such as trade regulations, foreign currency considerations, or trends in foreign direct investment that might affect business financial decisions.
Feedback from Instructor:
Is China appropriate now given the current economic and political situation?
Justification: Strategic Fit: Priorities
How does the investment align with the companys organizational and financial priorities? Support your argument with evidence from company reports and financial statement analysis designed to persuade the lender that the investment is a good strategic fit for your company.
Feedback from Instructor:
You really needed to go into greater depth here describing how the proposed expansion fits Nordstrom’s strategy. You start well, but need more research-supported analysis and discussion, especially involving the companys reports and financial statement analysis.
Justification: Strategic Fit: Microeconomic
How does the project fit within the global microeconomic environment? Support your response with evidence. For example, would the expansion tap unmet demand for the companys key products or services or fill a new niche? How do you know?
Feedback from Instructor:
You do not address specific microeconomic factors like supply and demand for your product which is key elements for any product when reviewing the microeconomics involved. You need greater use of accurate application of economic concepts.
Justification: Strategic Fit: Comparative Advantage
How does the project build on the organizations core competencies and comparative advantage? For example, does the company have a strategic advantage from intellectual property, regional expertise, suppliers, or organizational structure?
Feedback from Instructor:
This section starts satisfactorily, but needs more discussion of Nordstrom’s comparative advantage versus competitors, especially when it some to the new market that you are proposing. What specifically does Nordstrom do better than its competitors?
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