1. Case Study
   The hospice nurse sat with Ann’s husband, Ben. Ann was resting quietly as the increased dosage of IV pain medication gradually reached its therapeutic level. Ben turned his head and slowly turned, looking out the room’s only window. As he glanced up, a small flicker of light caught his breath. It was a shooting star. A tear fell from the corner of his eye and he turned to Ann. The nurse sensed that something significant to Ann and Ben was unfolding. Shuffling to Ann’s bedside, he took her small fragile hand in his. These hands had rocked cradles, burped babies, and groomed the horses she loved to ride. Gently holding her hand, he turned to the nurse. “She would ride like the wind was chasing her.” Looking back to Ann his voice broke; choking back tears “Ann, Ann I saw Jessie…Jessie is calling.” Ben turned “Jessie was our daughter. She died having a baby that was too big. When she died it was a pitch-black night. Cold, so cold, the baby died too, a little boy, named him Abe, Jr. after Jessie’s husband. I took Ann outside so she could cry to God above and there in this dark sky we saw two falling stars…together…just falling. We knew it had to be Jessie and Abe…two angels to light up the night.” Ben turned back as a deep sigh escaped from Ann’s lips. A soft smile remained as she joined Jessie and Abe.
   • Based on this case study how would the nurse actualize Parse’s theory of Human Becoming?
   • What are the characteristics of a human becoming nurse? What are the strengths and weaknesses to this theory of nursing?
   • What challenges exist for healthcare institutions to switch to this nursing approach?
   • How might Parse’s understanding of transcendence guide the nurse, as Ann’s death became a reality to Ben?
   • From the nursing theories we have discussed, what additional theory would you apply to this case study? Develop a plan of care to include both nursing theories (be specific and provide reasons)
   The APA formatted paper should include 2 outside references and your book. The essay should be between 1250 and 1500 words in length.
   Additional nursing theories previously discussed
   Jean Watson theory of human caring,
   Peplau’s interpersonal theory of nursing,
   Roger’s unitary human being theory,
   Newman’s nursing theory
   Please pick one I would like to be either Watson or Roger’s theory
   Additional resources to be used, link below, Chapter 15
   http://docshare03.docshare.tips/files/26827/268274013.pdf

Sample Solution

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1. Understand impact of marketing environments on health services marketing strategy
2. Develop marketing objectives
3. Apply marketing concepts of segmenting, targeting and positioning a health services market
4. Describe a health services organization’s current marketing mix and suggest modifications based on marketing objectives
5. Identify measurements to access the marketing plan’s impact on the health services organization.
6. Demonstrate college-level research and writing skills commensurate with a 300-level course

Chose a specific health services organization. You can choose any health care organization that interests you. This can be because you work for the organization, would like to work for the organization, are a patient or client of the health services organization, or any other reason that will inspire you to examine the organization’s marketing efforts. Be sure you either are sufficiently knowledgeable about the organization or can gather information on the organization and its competitors. Since the focus in this course is on the health services patient/client, please do not chose health care insurance plans or pharmaceutical companies.

All of the following types of health care organizations are acceptable:

Community hospital

Academic hospital

Specialty hospital

Surgicenter

Rehabilitation center

Urgent care facility

Physician practice

Dental practice

Home health care

Imaging services

Health advocacy organization

Hospice care

Medical equipment sales/rentals

Sample Solution

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