Speech: Abraham Lincoln and the War With Mexico

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Instructions
For this Primary Source Analysis assignment, you will analyze Speech: Abraham Lincoln and the War With Mexico in the previous Module slide, and complete a Primary Source Analysis.

Guidelines
The purpose of this assignment is to build your analytical skills. These questions are designed to help you better understand the document and its historical significance. Your job here is to fully answer these questions: simple one-word answers will not suffice. In order to get full credit on this assignment you must fully explain your answers and give examples from the source. The point is for you to come out of this with a very good understanding of these documents. Fully answering these questions will help you do so.

Since you will quote from the source assigned in order to illustrate your analysis, it is required that you include citations and give credit for use of the source.

Expected minimum length of the Primary Source Analysis assignment is 500 words. This length does not include the Chicago-style footnote citation or any heading and title details. The following questions direct you in completing an analysis of the source assigned, and you should compile your analysis in essay form with your answers as part of paragraphs.

Identification: Who wrote or created the document and what makes that person significant to the time period of the document/source?
Audience: Who is the intended audience and why is that group significant to the time period of the document/source?
Main idea: Give a short summary of the document.
Analysis: What is the purpose of this document? What details lead you to this conclusion? What questions does this source raise?
Evidence: Give specific examples from the document that support your answer for question 4 (make sure to use footnotes as your citations for the source).
Keep focused on developing ideas about the significance of the document based on these questions, and include your position (as an argument, thesis, or description of that significance), in the section of your submitted assignment that answers question 4.

Family Holiday Traditions Organization and Outlining

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Use the outline on the upload box, Speech Outline Template.

READ THE CHAPTER IN ORDER TO BE SUCCESSFUL WITH THE ASSIGNMENT

Using the topic of Family Traditions at Holidays, generate two or three main points. Next, generate several subtopics and sub-sub topics. You could organize your speech chronologically, geographically, or around feasts or religious activities. You could compare your family traditions to someone from another culture. You could organize according to food/gifts/songs.  Whatever logical presentation helps the audience to follow your train of thought!  When we do this activity in a face-to-face class, I am always amazed at what students come up with when working in their groups!  View at least 2 of your classmate’s outlines.  Point out any corrections or non-logical subordination of points.  Give kudos for clever organization!

Use the sample outline review(Speech Outline Template) the document Preview the document for reference what your outline should look like.  This is a brief outline of supporting points. No need to go into great detail,  just provide main points and sub-points! You will upload your outline to the Discussion Board. You may introduce your outline with a brief description of how you chose to organize your speech.  Remember, this is simply an overview of a potential speech and how you would choose to organize it!

Post original response to discussion questions. This posting should be well thought out and substantial enough to get your point across and to give others material to respond to.

Content is relevant and your thoughts/ideas are developed and supported with examples

UnidosUs

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Research Paper on Interest Groups

Please select one of the following topics found on the list below concerning interest groups and the issues they represent.  You can review what interest groups do by referring to Chapter 11 in your textbook.

For instance, if you happen to choose gay rights, you have to research at least one interest group that supports  gay rights (e.g. National Gay & Lesbian Task Force) and at least one interest group that opposes anti gay rights (e.g. Traditional Values Coalition). 

You must then research the websites of the interest groups representing the issue you have selected to write about.  The interest groups you select must be from the United States. 

In your paper you must answer/summarize the following:

1.  Define what an interest group is.

2.  What is your opinion on the issue you chose to research? (no more than two paragraphs should be devoted to this section)

3.  Summarize the information you find in the websites of the interest groups you selected to research.  What does each interest group have to say about the issues they are representing?

4.  How do the interest groups  you are researching embed themselves into politics?  Do they endorse      candidates?  Do they provide campaign funds?

5.  What do the two sides say about the groups that oppose their views?

6.  What incentives do these interest groups offer people?  Are they trying to recruit people to join their interest groups?  Do they ask for donations?  Be specific. 

Issues can include the following:

Abortion

Affirmative Action

Campaign/Political Reform

Drugs

Education

Environment

Euthanasia (Right to Die)

Gay Rights

Gun Control

Health Care

Immigration

Labor

Military/Veterans

Social Security

Taxes/Taxation

Women’s Issues

Things to Include in Your Paper:

1)  Use MLA formatting while writing your paper.

2) Introduction that states the purpose of the paper and an overview of what it is about.

3) Detailed responses to the questions.  This will mean youll have to find outside research to help answer the questions. Reputable sources means good, solid academic sources.  I would suggest that you utilize the Northwest Vista College library.  About.com, ProCon.org, and Wikipedia are not solid academic sources. Even though I’m asking for your opinion at the beginning of the paper, please do not let that dominate your paper.  I want to know what the groups are offering regarding information. 

4) Conclusion to summarize the paper.

5) Include a cover page.

6) Include a reference page.

7) Include at least 4 references (one for each website of the interest groups your are researching, at least one to describe the issue, and at least one to describe what an interest group does).

KitchenAid digital ad campaign

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Specifically, you must address the critical elements listed below. Most of the critical elements align with a particular course outcome
Part One: Campaign Overview: In this section, you will develop a digital campaign strategy that is aligned with the clients campaign goals. The
strategy should take into consideration the results of the previous campaign, as well as your knowledge of digital channels and platforms. The
overview will include the following:
a. Executive Summary: Provide a brief summary of the proposed campaign that provides context for the full proposal and highlights key
campaign elements.
b. Key Takeaways: Summarize the major takeaways from the results of the earlier campaigns. [MKT-335-04]
c. Recommendations: Provide campaign recommendations that accurately reflect previous campaign results and align with current campaign
goals. [MKT-335-03]
d. Channels: Identify appropriate digital channels for the campaign and provide an explanation of the underlying selection rationale based on
the clients campaign goals, resources, and constraints, as well as industry research and best practices. [MKT-335-02]
e. SWOT Analysis: Summarize the strengths, weaknesses, opportunities, and threats of the digital campaign, including legal and ethical
concerns. [MKT-335-05]
f. Evaluation Criteria: Determine appropriate KPIs for the campaign and provide a clear, logical, and accurate rationale for their selection.
[MKT-335-04]
Part Two: Media Plan: Next you will develop a media plan that optimizes advertising distribution across key channels, basing your selections on both
the campaign goals and lessons learned from the previous campaign. The media plan will include the following:
a. Worksheet: Complete the Media Plan Template, a worksheet you should use to identify key components of the media plan, such as
channels, flight, and content type. Selected media should optimize advertising distribution across key channels to drive campaign results.
[MKT-335-01]
b. Rationale: Provide a clear, appropriate rationale for the media options outlined in the media planning worksheet. [MKT-335-02]
c. Targeting Specifications: Define appropriate targeting parameters for each channel and explain the rationale for selecting the identified
targets. [MKT-335-04]
Part Three: Content Plan: Based on the recommendations outlined in the campaign overview and media plan, you will develop a content plan that
identifies paid, owned and earned content needs. The content plan will include the following elements:
a. Requirements: Outline the types of content and key information needed for the selected channels. [MKT-335-01]
b. Touchpoint Map: Develop a visual map that illustrates content touchpoints for paid, owned and earned channels. [MKT-335-01]
c. Messaging Guidelines: Develop messaging guidelines, based on channel specifications and campaign goals, that maximize content
effectiveness. [MKT-335-02]
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d. Legal Issues: Identify potential legal requirements and concerns related to content. [MKT-335-05]
e. Ethical and Cultural Issues: Identify potential ethical and cultural issues related to content and propose possible responses to address these
concerns. [MKT-335-05]
Part Four: Above and Beyond: In the concluding section of the campaign proposal, you will provide short- and long-term recommendations for
improving or enhancing the campaign:
a. Short-Term Recommendations: Recommend specific strategies for enhancing, extending, or supplementing the campaign, based on
additional resources, including time and budget. [MKT-335-03]
b. Predictions: Provide predictions about emerging technologies and approaches in digital advertising, explaining how these new options could
further improve and enhance the clients digital advertising efforts over the next two to five years. You must support your predictions with
three academic or industry resources. [MKT-335-03]