Introduction should include The Hook,The connecting information and the thesis statement.
Body paragraph 2,3,4 should include first reason with the topic sentence and supporting details.
Body paragraph 5 should include counterargument and refutation(Attack)
Conclusion restated thesis statement and add opinion/suggestion/prediction.
No copy and paste, no plagiarism.Should include 1 pages of work cited
Assignment 4
Suggested Length: 1400 to 2000 words
Ethical Theories to Apply: Utilitarianism, Universal Ethics, Golden Rule, Virtue Ethics
Task
You work in the Ethics Department for ABC Company (ABC). Your department is dedicated
to advising its employees about their ethical obligations in the corporate setting. You are an
internal consultant who provides advice and most importantly, recommendations for action to
employees of the firm. All communications you receive in this capacity are confidential.
Luke, an employee of ABC, comes to you with the following scenario and asks for your advice.
He wants to fully consider the situation. Your task is to advise and recommend a course of
action based on the specified ethical lenses and facts as given. Below are the facts that
Luke provides to you.
*****
Luke has been asked to work on a project that involves developing land recently purchased by
ABC to build an adult entertainment retail store. According to the plan, the land is located on
the corner of the neighborhood where Owen, Lukes brother, lives.
Luke knows that as soon as the plans for the store are made public, property values for the
surrounding neighborhood will decrease significantly. ABC plans to publicly announce the
project one month from today.
Luke is concerned about his obligations of confidentiality to his company. However, Luke is
also very close to Owen, who recently told Luke that he received an offer to sell his house at an
okay price given the current real estate market. Owen is considering selling but hasnt made
any final decision yet. He wonders if he might get a better offer a few years from now when
the real estate market improves.
What is the ethical issue, why is this an issue, and what should Luke do about it?
*****
For assignment 4, prepare a memo, setting out your analysis and recommendations, that
considers ONLY the following ethical lenses: Utilitarianism, Universal Ethics (i.e., Kants
categorical imperative), The Golden Rule and Virtue Ethics.
USE TIMES NEW ROMAN 12 POINT FONT
Website Promotion Week 2
INSTRUCTIONS
Competency
Identify concepts in organizational decisions, strategic alliances, and managing efficiency and effectiveness.
Scenario
You recently received a telephone call from the Vice President (VP) of Marketing for your company General Motors. The website traffic has dropped off and the VP is concerned about too much “noise” online and they are concerned that the organization’s website is not being optimized.
You know that it is essential for the organization’s website to have peak visibility to the target audience. You are also aware that the goal is to make the website as seamless as possible for the users, ensuring that the content is relevant. Public Relations (PR) has recently been working hard to convince the organization to do more with PR and you feel this might help to break through to the target market.
Instructions
The VP has asked you to write a summary regarding the matter. You have decided to incorporate the following into it:
1. Explain at least 4 of the critical elements of “on-page SEO” as they relate to developing a public relations campaign for the organization.
2. Explain why a PR campaign would potentially be useful.
3. Explain the topics for an appropriate PR campaign, including descriptions of the elements within each topic.
Your summary should be 3 pages in length, written with professional language, and use proper spelling/grammar. If references are used, they must be cited and list in APA format on a reference page at the end of the summary.
Scenario
The Director of Marketing has promoted you to head up the Digital Marketing Team for the company General Motors. The board of directors requires an update on the digital marketing environment that the company is facing. The Director of Marketing asked you to provide an overview for the board of directors but reminded you that the board members do not have a background in E-marketing.
The overview should only be a couple pages in length, but needs to explain to the board of directors why Search Engine Optimization (SEO) is going to be vital in the coming years. They need to have broad understanding of why Google Algorithms needs to be considered as well as SEO ranking. Finally, you need to review some of the possible pitfalls that companies get into with black hat techniques.
Instructions
Your report should address the items below as they apply to your selected organization: General Motors
1. Brief history of Search Engine Marketing (SEO)
2. Black-Hat SEO Techniques and why avoid them
3. Google Algorithms and why they change
4. SEO Ranking Factors
Remember, each of these points should be considered from the perspective of the organization. You should also provide brief suggestions explaining to the board members how the organization should use this information.
Your report should be 3-4 pages in length, written with professional language, and use proper spelling/grammar. If references are used, they must be cited and listed in APA format on a reference page at the end of the report.
Resources
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