Develop a marketing business plan for a healthcare organization of your choice (either for-profit or non-profit HCO) where you choose a new product or service

to market for a specific target market.

Sample Solution

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The collapse of W. T. Grant, the 17th largest retailer in the U.S. with 1,200 stores and 82,000 employees in 1975, came as a surprise to the capital markets!

Which types of risk were present? List and discuss them.

What types of ratio calculations and analysis should have taken place to better predict Grant’s demise?

Which ratios in particular were likely indicators of Grant’s impending demise?

Provide examples and include outside research to strengthen your responses. Cite outside research using APA (or similar) formatting.

Sample Solution

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